- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Apple’s Perfection vs. Google’s Crowdsourcing [INFOGRAPHIC]
Posted on June 4th 2014
Did you know that the top four most valuable brands in the world are all tech companies? And leading them all is the gutsier and more aggressive Google, which has overtaken Apple for the No. 1 spot, by a margin of almost $11 billion.
Men are generally known to lead the space when it comes to adopting new technologies, but it is us women who are heavily influencing future mobile technology trends. Not really a surprise since we know that it is women who are the more social gender and use Facebook, Pinterest and Twitter to check in multiple times a day.
Word Of Mouth Marketing Marketing Social Networks Best Practices Content Behavior Social Media Advertising Public Relations Reputation Management Social Media Marketing Digital Space
Marketers have known for years that word of mouth marketing (WOMM) is the most credible form of advertising because promoters don’t stand to gain anything personally by recommending the product and are even willing to put their own reputations on the line.
In working with nonprofits, I have found that these organizations have a unique set of concerns when engaging with donors and stakeholders through social media. Questions around sharing sensitive information and wasting time on social media are on the minds of nonprofit agencies.
You’ve seen them, signed up for them, shared them with your friends, regretted them and finally, wished you hadn’t joined in the first place. Daily deal sites started out as an exciting concept – a group of people commit to purchasing a deal and when a specified number of people sign up, the deal is on! Why the stress?
by Ajay Prasad on September 23rd 2014