Today’s the day that many of us will forget to keep our guard up while friends, co-workers and even family prepare their next big pranks on each other. In recent years, brands have joined in on the fun, hoping to momentarily deceive followers and customers into believing their absurd and often hilarious new product or feature. They are often accompanied by press releases or video announcements that seem so real you’re unsure if you should believe it or not.
Here are some of the best pranks so from our favorite brands so far today.
1 » Introducing Auto Awesome Photobombs with David Hasselhoff » Google
Want to take your selfies to the next level with an assist from David Hasselhoff? Now you can with the new Google+ Auto Awesome Photobombs. It’s a surefire way to make your photos more #Hoffsome.
2 » Google Maps: Pokémon Challenge » Google Maps
If you’re trying to navigate to that new lunch spot or find directions to a new client’s office, you might not make it when you get distracted by the Pokémon Challenge in Google Maps. Travel the world and capture all 150 Pokémon. If you capture them all, you might not want to attend that client meeting anyway–because Google is planning to hire the winner of the challenge as its next Pokémon Master.
3 » YouTube Announces Upcoming Viral Video Trends #newtrends » YouTube
It seems like there’s no rhyme or reason to which videos go viral and which do not. Wouldn’t you love to know what trends will be most popular? Well, this year, YouTube has decided to let you in on the secret and is sharing the trends that are sure to be a viral hit this year.
4 » HTC Gluuv: The Revolution Starts Today » HTC
It’s no secret that wearable tech is the next big thing, and HTC is taking it to the next level with the new HTC Gluuv. This new piece allows you to communicate in ways you never thought possible. And don’t forget to add the HTC BoomBass handle and step back into the 90s, while your Gluuv is amplified louder than you imagined it could be.
5 » Coming Soon: the “Twitter Helmet” » Twitter
If you prefer a piece of wearable tech that’s easy to keep “top of mind,” don’t miss out on the Twitter Helmet. With just a simple pecking motion, you’ll be able to send out tweets from the moment you feel inspired to do so. Don’t forget to complete your helmet with all the available accessories, including a feather-shaped Wi-Fi and cellular signal booster. You can get your own Twitter Helmet this fall at any Twitter-branded store.
6 » You’ll Cry Tears of Joy When You Learn how Easy Viral Videos Can Be » Moz
Moz has announced a new product, MozWorthy. With MozWorthy you can take those old, boring–and maybe even embarrassing–videos and turn them into a viral hit. Give your videos the pizazz they deserve and get started with MozWorthy today.
7 » Link Juice » bing.com
Bing announced a nutrient-dense new bottle of link juice that will give you everything you need to grow in a strong, healthy way. Each bottle of link juice is packed with 100 links, giving you the optimal variety of links to become more popular than “a puppy in a sweater!” For just a few dollars more, you can upgrade your link juice to “anonymous,” which hides all your activity. Don’t hesitate to get in on this new product. If you buy now, you can double your links–so don’t wait!
8 » Google’s Matt Cutts: “Guest Blogging is Okay Again. My Bad” » DigitalRelevance
Of course, we couldn’t help but join in the fun and be the first to break the news of Matt Cutts’ reversal of his “guest blogging is done” proclamation. Link spammers everywhere are rejoicing at the news. Prepare yourselves as guest blogging returns to its throne and once again rules the SEO industry, while soiling the Web with bad content everywhere.
What other pranks have you gotten a kick out of today? Comment below to let us know!
Want to make your brands next prank go viral? Check out the Inbound Marketer's Guide to Earned Media.
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