May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 5 Posted 6 months ago
The reality is since SEO is dead, people are turning to content marketing (my expertise), to drive awareness and traffic. As we all know, few of the articles are ever really read, who has time to read it all. Certainly no one with a large client base can keep up with it. I know I am not alone in using Taboola, OutBrain, nRelate and a whole host of other strategies to actually drive traffic. In the end we are all cramming Google full of so much content that the good stuff has a hard time finding a single digit page. There has to be a better way.
Aug 21 Posted 7 months ago
A young man who is my son, who just turned 17 today, said to me, "I'm not sure everyone should have a megaphone."
The issue is that the internet is a giant sandbox of creativity. Saying Google is trying to create the best end-user experience is inaccurate, Google is looking to create profits, and has created a reality in the sandbox where everyone who has access is trying to get a leg up on the competition. Unfortunately, once there was bidding on keywords, we all have to play that game no matter what the size of the budget.
For a business, I recommend sourcing relevant industry and trade journal articles, monographs and giving honest, authentic, well -considered, personal and unique critiques, reviews, assessments and reflections as to how and why something is relevant in today's world.
If there is any lack of available source material, my next recommendation is to visit the most professional and least expensive curator of the ages, your local library. The local librarian is well equipped to provide professional, and academic authoritative material rather than being limited to what is served up as "content" at the equivalent of the local supermarket check-out line.
In conclusion, the issue is that the internet is a commercial environment trying to be supported by advertising, and therefore we are still connected to the most base aspects of human nature and interest. This is why we see "content" in the first place, and have reduced the need of writing to the level of utility like so much sawdust used to soak up what falls on the floor in butcher shops, brothels and bars.
Aug 19 Posted 7 months ago
Wow, this was written by a very angry and frustrated "writer"; it jumps off the page. Not the best way to get people to listen, though. Inspire and show (not tell) the point – as opposed to the good old fashioned, "shove down one's throat" technique.
Not doubting the author's expertise of course, as all the right dots and commas are definitely in place. Particularly enjoyed how the author cleverly hinted at what quite possibly is her favourite movie of all times, "Gone with the Wind". I like it too.
But if I had one criticism to make to this piece of fresh-water content that would most certainly be the unfunded remark that 3rd world countries are incapable of breeding good writers. After all, many world-renowned doctors travel to these countries to meet other doctors and learn how to perform extremely difficult procedures, in extreme conditions, using limited resources; for example.