Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Are You Protected from Hackers on Public WiFi? [INFOGRAPHIC]
Posted on April 8th 2014
During tax season and beyond, it is hard to go a day without seeing a sign for free public WiFi at a local coffee shop, library, restaurant, airport, hotel, train station and countless other locations. No matter where we go, WiFi is around us. While having instantaneous and constant access to wireless hotspots can be convenient, they also come with dangers and risks. Have you ever asked yourself whether you are protected against hackers and threats when using public WiFi?
Public WiFi and Your Sensitive Information
A new online study conducted in the United States by Harris Poll on behalf of PRIVATE WiFi revealed that 66% of U.S. adults have used public WiFi; and 39% of those who have said they have accessed or transmitted sensitive information while using it:
- 26% checked a bank account
- 19% paid a bill
- 8% sent an email with sensitive information such as their Social Security Number or an account number
- 6% filed their taxes
- 10% have done so in another way
Despite the fact that they transmit sensitive information while using public WiFi, there are potential online security risks that people recognize. The top concerns include identity theft (88%), compromised accounts (76%), and fraudulent tax filings (39%).
Click here to enlarge infographic.
For Protection Against Hackers: Use a VPN
A VPN (Virtual Private Network) like PRIVATE WiFi protects you when you access public WiFi by encrypting everything you send and receive—including web traffic, emails, and IMs. PRIVATE WiFi uses the same technology employed by your bank or your credit card company to keep your data safe, while you are connected to public WiFi. By rerouting your data through an encrypted server in another location, you stay anonymous.
The survey also asked about preferences and attitudes towards VPN technology. U.S. adults who don’t already use a VPN said they would purchase one if it were affordable (45%), if they had more information overall (30%), or if their identity were compromised (24%).
The results of the Harris Poll reveal that the public needs to know just how easy it is for hackers to steal their private and sensitive information out of thin air. VPN technology can protect them, and it’s an easy, affordable solution. But they shouldn’t wait until after their identity has been stolen to seek protection. Instead, they should do so pre-emptively to avoid the inherent threats of being put in a compromising position—such as identity theft—that could happen when using a free WiFi hotspot.
Who Uses Public WiFi?
Curious about what else we learned about public WiFi users? Here are some additional facts from the survey:
- 53% of free public WiFi users are men, while 47% are women
- 37% of free public WiFi users are ages 18-34, 19% are ages 35-44, 18% are ages 45-54, 15% are ages 55-64, and 11% are ages 65+
- 64% of free public WiFi users have at least some college education
- 17% of free public WiFi users have a total household income of $50K-$74.9 and 42% have at total household income of $75K+