May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 3 Posted 7 months ago
Terrific article. I found the ratios for sharing content especially useful. But I was really drawn to your discussion of self-promotion. I think it is difficult to find the right balance, between promoting your own content, and going overboard with it. The trick, I suppose, is to provide content that is truly useful to other people. As you said, customers distrust self-promotion when it is used to try to drive sales, but not everything we do must drive sales. Often, our goals can and should be simply to engage with fans and connect with them.
This article has some helpful tips for using social media to connect with consumers better: http://thesocialobserver.com/building-bonds-small-business-consumers-social-media/
Aug 1 Posted 7 months ago
Excellent article Kevan! You've 'hit the nail on the head' (your strategy and how you go about it). I don't view your posts as self-promotion at all, although of course they do that as a by-product (promote your brand).
You are providing valuable, interesting, helpful, relevant content not only to the Buffer audience but to anyone interested in learning about social biz. Your blogs are building the Buffer brand as helpful, generous and a great resource. It doesn't take much time to say "hey, look at me ... aren't I great" (an ugly form of self-promotion) ... it DOES take time to put together blog posts that have meaty content that is interesting and helpful to people and that reflects your brand's personality. Way to go with that!!!