Aug 3 Posted 2 years ago
Terrific article. I found the ratios for sharing content especially useful. But I was really drawn to your discussion of self-promotion. I think it is difficult to find the right balance, between promoting your own content, and going overboard with it. The trick, I suppose, is to provide content that is truly useful to other people. As you said, customers distrust self-promotion when it is used to try to drive sales, but not everything we do must drive sales. Often, our goals can and should be simply to engage with fans and connect with them.
This article has some helpful tips for using social media to connect with consumers better: http://thesocialobserver.com/building-bonds-small-business-consumers-social-media/
Aug 1 Posted 2 years ago
Excellent article Kevan! You've 'hit the nail on the head' (your strategy and how you go about it). I don't view your posts as self-promotion at all, although of course they do that as a by-product (promote your brand).
You are providing valuable, interesting, helpful, relevant content not only to the Buffer audience but to anyone interested in learning about social biz. Your blogs are building the Buffer brand as helpful, generous and a great resource. It doesn't take much time to say "hey, look at me ... aren't I great" (an ugly form of self-promotion) ... it DOES take time to put together blog posts that have meaty content that is interesting and helpful to people and that reflects your brand's personality. Way to go with that!!!
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