- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Being Friends with Clients on Facebook
Posted on February 20th 2013
As you go about establishing yourself on Facebook, it may be tempting to add your customers or clients as friends, or accept friend requests from them. Here are some things to think about when deciding whether or not to accept or send a Facebook friend request from/to a client:
- Their Privacy: As a friend, you will have access to the details of their profile and be able to see most, if not all of their status updates (unless they are smart and using friend lists to filter the visibility of their posts and info.) Ask yourself - do you need or want that level of knowledge? Would your client be comfortable with you commenting on, for example, a photo of his or her children?
- Your Privacy: On the flipside, if you accept (or send) a friend request from/to a client, they will likely have access to your personal information and status updates. Are you comfortable with them knowing about your political affiliations? Your family? That you checked into a local bar? Will you be able to either keep your posts client-friendly, or use friend lists to limit what content your clients see? Is it worth the risk?
- Facebook's 5,000 Friend Limit: If you have a substantial group of friends and are adding customers as friends as well, you may find yourself fast approaching the 5,000 mark - Facebook's upper limit. At that point, you'd need to start culling the list, to accept closer friends or more important customers.
- Reachability: When you're friends with a client, it will be easier for them to contact you at random hours, whether via Facebook Messenger/Chat, wall posts or comments. You can use friend lists to limit your reachability, but consider that they might realize that they can't post on your wall and ask why. If they send you a DM, Facebook will show them that you've read their frantic 2am message, and they may wonder why you haven't responded yet.