Jun 30 Posted 9 months ago
Thanks for commenting Justin. I think the combination of great content that adds value together with a trusted delivery channel is hard to beat. Either without the other won't hit the spot as effectively.
I guess I'm reacting in part to advocacy programs that don't always offer participants enough variety or value-add when presenting content for sharing.
Jun 29 Posted 9 months ago
Great article, Mike. Without question, great content does drive brand awareness. Those small social media updates can make a hugh difference, although you do want quality content above all else - a major belief of www.ProseMedia.com. The quality of your content makes all the difference.
Jun 27 Posted 9 months ago
Thanks Eric – I really appreciate the feedback. What encourages me is the number of “non-social” organizations that are dipping their toes in the social-media water by promoting SMEs. Even a traditional, conservative leader doesn’t typically perceive this as a “risky” route; what CEO doesn’t want a potential rainmaker in the business?
SMEs also have a powerful positive effect on an organization’s reputation as an employer, particularly in more technical sectors where peer-to-peer sharing is often the norm. People want to work in an environment where their contribution is recognized and their work showcased – and why not?
Thanks for taking the time to read and comment.
Jun 26 Posted 9 months ago
Love the article. What can I say but that you just "get" it. As companies see beyound just the direct response models for building and sustaining business, I'm a huge believer that the subject matter expert is key.
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