May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
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March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jun 11 Posted 1 year ago
I'm loving this. I wrote a social media strategy over the weekend for a startup in the health and wellness field and I've just realised that it's like everyone's SM strategy.
For a company that is focussing on connection and holds its purpose higher than its profit, this makes so much sense.
The first thing I thought though is that this level of commitment and quality requires a highly productive and talented SM department. How many people are required to generate that content?