Aug 19 Posted 1 year ago
Self-regulation is definitely a good policy in this wild west era of social for pharmas. I would be interested in knowing what the real value of a company like Pfizer has in social media? The only use I can see for it is customer-service. Other than that, why should Pfizer be in social media?
Aug 16 Posted 1 year ago
Interesting interview, I too would have thought that regulation would have prevented pharma from having social media success.
Regulators have obviously not kept up with current trends, as pharma companies have to jump through hoops to engage via other marketing methods. Self regulation is admirable, but open to abuse.
May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 28, 2015Hundreds of thousands of conversations happen on social media every day, which means there are countless opportunities for your brand to join in...
April 10, 2015With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...
April 10, 2015You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campai...