Aug 19 Posted 3 years ago
Self-regulation is definitely a good policy in this wild west era of social for pharmas. I would be interested in knowing what the real value of a company like Pfizer has in social media? The only use I can see for it is customer-service. Other than that, why should Pfizer be in social media?
Aug 16 Posted 3 years ago
Interesting interview, I too would have thought that regulation would have prevented pharma from having social media success.
Regulators have obviously not kept up with current trends, as pharma companies have to jump through hoops to engage via other marketing methods. Self regulation is admirable, but open to abuse.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...