Aug 19 Posted 2 years ago
Self-regulation is definitely a good policy in this wild west era of social for pharmas. I would be interested in knowing what the real value of a company like Pfizer has in social media? The only use I can see for it is customer-service. Other than that, why should Pfizer be in social media?
Aug 16 Posted 2 years ago
Interesting interview, I too would have thought that regulation would have prevented pharma from having social media success.
Regulators have obviously not kept up with current trends, as pharma companies have to jump through hoops to engage via other marketing methods. Self regulation is admirable, but open to abuse.
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