May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 19 Posted 1 year ago
Self-regulation is definitely a good policy in this wild west era of social for pharmas. I would be interested in knowing what the real value of a company like Pfizer has in social media? The only use I can see for it is customer-service. Other than that, why should Pfizer be in social media?
Aug 16 Posted 1 year ago
Interesting interview, I too would have thought that regulation would have prevented pharma from having social media success.
Regulators have obviously not kept up with current trends, as pharma companies have to jump through hoops to engage via other marketing methods. Self regulation is admirable, but open to abuse.