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Blogger Demographics: Who is responsible for the majority of blog content?

We recently thought it would be interesting and insightful to look at who is actually writing blogs around the world. Using our social media monitoring and analytics platform we analyzed over 100 million blog posts that provided information about age, gender and locations.

Not surprising, bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population, followed by those 20 and under (20.2%), then 36-to-50 year-olds (19.4%) and those 51 and older only make up 7.1%.

Also not surprising is that the U.S. is home to the most bloggers with 29.2%. What is surprising is that that number is more than four times the amount of bloggers in the U.K., who came in second with 6.75%.

Japan accounts for the third-most bloggers (4.9%), followed by Brazil (4.2%), Canada (3.9%), Germany (3.3%), Italy (3.2%), Spain (3.1%), France (2.9%) and Russia (2.3%).

Most interestingly, we found that the blogosphere appears to be a gender-neutral environment with women making up 50.9% and males 49.1% of bloggers.

Read the complete report here.

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