Jun 3 Posted 3 years ago
I'm glad you liked the article and thanks for the compliments!
Also, thanks for weighing in about press releases. I still write them, I just don't submit them to bloggers because I've heard too many negative things from bloggers about press releases. My experiecne is they like an outreach email crafted just for them. I can't blame them, I don't like to feel like I'm on a chain email as opposed to being hand selected!
The free product defintely seems to be the best approach when it's applicable, huh?
Keep in touch, Andrew, by following me on Twitter @kristenwords and we can have more blogger outreach discussions!
Jun 3 Posted 3 years ago
I'm glad you liked the article, blogger outreach done well is something I'm very passionate about!
Good to hear that you've got a GroupHigh trial going, you're in good hands with John.... I'm familiar with BlogPaws, I think a contact at Hill's Pet told me about it. Not to mention the coverage you guys have under "blogger outreach" so I've come across plenty of articles about your company. Keep up the good work!
So you know about Upslope? You must be in the area? You may just find the GroupHigh team there often....
Jun 2 Posted 3 years ago
Great advice, Kristen! Especially your lead-in urging brand representatives to "understand the importance of nurturing relationships, having a two sided relationship and recognizing advocacy—key components of blogger outreach."
Cooincidentally, our team at BlogPaws has just had our demos and started our trials with your GroupHigh tool, which I see as enabling us to smooth the indentification and introduction process and help track and verify the success of working with our bloggers. Say hi to John and maybe we'll see you at Upslope some day! ;-D
Jun 1 Posted 3 years ago
Great article Kristen, thanks for posting this.
I'm on both sides of the fence when it comes to the bit about the 'press release'.
I receive press releases, and i used to write them too. When I receive one, i check to see if it's relevant to my blog subject area, if it is, or partially is then i'll consider writing an article around it.. but it has to be anchored into my blog subject area. If it's not, then i ignore it.
On the 'other side', when I've contacted bloggers, I've tried to pick the same kind of on-topic rationale that I use myself. I've often given free product and ask them to blog a review - this can of course go either way, but hey, free content all round! This seems to work better, and of course provides those important link backs to the product sites.
Thanks again for the article.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
September 30, 2016Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
September 15, 2016Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...