Apr 16 Posted 4 years ago
I absolutely agree. Thank you for yoru comment, Joe!
Apr 12 Posted 4 years ago
Great article - completely agree with all of your points. We've had blogs for several years but improved and solidified our content strategy about 6 months ago and have seen tremendous results from it.
One line that you wrote caught me:
"These blogs also need to be posted on external websites for SEO (which will be even more important in the future) and should be combined with other digital reach efforts including digital PR and marketing."
Can you elaborate on that a little more? How would you suggest a company or individual do that and why do you think that will be more important in the future?
Apr 11 Posted 4 years ago
Thanks Nicole for your article. Google+ author features are important to take advantage of for blogging. Also it's really important to have a plan for your blog content and work with a professional copywriter to review blogs prior to them being posted. Blogs are or are becoming a new form of Ad Currency and really help in generating earned media.
Author of The Digital Dollar
Apr 8 Posted 4 years ago
You are exactly right! Blogging is essential and will continue to be throughout the future when it comes to online presence.
You hit the nail on the head with the importance of expanding your online footprint :)
Apr 8 Posted 4 years ago
I feel like blogging is still overlooked by so many businesses today. They do not see the opportunities that having a blog can provide their company. One main reason I have learned is that consumers like relatable things. They want to feel like their favorite brand or company is real and actual real humans work their. For example, so many people look up to the Coca-Cola company- but seeing their interaction via social media shows their personality and that real people are behind their business. I love reading blogs that companies have done that show off their characteristics. Humorous things, informative data, or anything that can be interesting to the ready makes you form a relationship.
You are so right about expanding your online footprint. Using keywords and writing a blog will allow companies to be easier to find when searched for online. I can't tell you how many times I search something and when it doesn't show up on the first page I'm done. Having a blog allows for businesses to pop up even more on that search engine and provide good content.
Unless your blog is totally awful, unprofessional, and not kept up with; I don't see how blogging for a business could negatively effect your company.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...