View Twitter chat schedule: #SMTLive

Blogging is More Important Today than Ever Before

bloggingBlogging—which  first started to take off in the latter half of the 1990s—was initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions.

Today, however, everyone from Fortune 500 companies to mom-and-pop shops are utilizing blogging (in addition to other digital reach methods) to increase their digital presence and inevitably increase their bottom line.

In fact, if your business’s website does not have a blog (or “learning center”) that is actively updated on a regular basis, then you are missing a huge opportunity to increase your company’s visibility and therefore increase your digital reach—your potential client base and your bottom line.

Blogging Matters—Just Ask Google

In today’s internet-based society, your business has to have a powerful online presence in order to stand out among your competitors. When someone goes to search for a professional or business in your industry, you want your name to come up close to the top of the list. How do you do that? With effective search engine optimization.

In the past companies like Google put an emphasis on keywords—which words that you were using to market your business and how often those words appeared on your website. As technology has evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website in addition to the origination and quality of the content you post.

What does this have to do with blogging? Everything in the world.

There is not a better way to add relevant content to your website on a regular basis than to utilize a blog. If you do not want to call it a blog, you can call it a “learning center” or any other catchphrase that you want to use to categorize the frequent posts to your website—at the end of the day they are blogs and these blogs are powerful.

Where you rank in search engines matter.  One of the most effective ways to increase your search engine rankings is to add unique, high quality content on a regular basis—to blog.

Need Blogging? Hire a Professional

There are some great advantages to hiring a professional to take your blogging and online presence to the next level.

First and foremost, professionals often know how to utilize words to capture your audience—to take what you want to say and improve the influence that these words have on your readers.  

Second, the right professional will understand that blogging is an aspect of digital reach but in and of itself is not enough. These blogs also need to be posted on external websites for SEO (which will be even more important in the future) and should be combined with other digital reach efforts including digital PR and marketing.

Third, it saves you time. Hiring a professional will allow you to spend your time focusing on your company’s goals and visions—allowing you to propel your business into the future.

However it is important to note that even if you hire a professional blogger, it’s important to understand that you must play an integral role in educating the blogger on your industry, why you do what you do, the services and products that you have to offer, and be willing to play your role in the process. At the end of the day, digital reach—social media and beyond—is a company-wide endeavor. 

Join The Conversation

  • NicoleBeachum's picture
    Apr 16 Posted 4 years ago NicoleBeachum

    I absolutely agree. Thank you for yoru comment, Joe!

  • Apr 12 Posted 4 years ago mowelch


    Great article - completely agree with all of your points.  We've had blogs for several years but improved and solidified our content strategy about 6 months ago and have seen tremendous results from it.

    One line that you wrote caught me:

    "These blogs also need to be posted on external websites for SEO (which will be even more important in the future) and should be combined with other digital reach efforts including digital PR and marketing."

    Can you elaborate on that a little more?  How would you suggest a company or individual do that and why do you think that will be more important in the future?


  • Apr 11 Posted 4 years ago joewozny

    Thanks Nicole for your article. Google+ author features are important to take advantage of for blogging. Also it's really important to have a plan for your blog content and work with a professional copywriter to review blogs prior to them being posted.  Blogs are or are becoming a new form of Ad Currency and really help in generating earned media.

    Joe Wozny
    Author of The Digital Dollar

  • NicoleBeachum's picture
    Apr 8 Posted 4 years ago NicoleBeachum


    You are exactly right! Blogging is essential and will continue to be throughout the future when it comes to online presence. 

    You hit the nail on the head with the importance of expanding your online footprint :)

  • Apr 8 Posted 4 years ago plebel


    I feel like blogging is still overlooked by so many businesses today.  They do not see the opportunities that having a blog can provide their company.  One main reason I have learned is that consumers like relatable things.  They want to feel like their favorite brand or company is real and actual real humans work their.  For example, so many people look up to the Coca-Cola company- but seeing their interaction via social media shows their personality and that real people are behind their business.  I love reading blogs that companies have done that show off their characteristics.  Humorous things, informative data, or anything that can be interesting to the ready makes you form a relationship.  

    You are so right about expanding your online footprint.  Using keywords and writing a blog will allow companies to be easier to find when searched for online.  I can't tell you how many times I search something and when it doesn't show up on the first page I'm done.  Having a blog allows for businesses to pop up even more on that search engine and provide good content.

    Unless your blog is totally awful, unprofessional, and not kept up with; I don't see how blogging for a business could negatively effect your company.  

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...