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Blogging, Relationships and the Act of Giving

shareable content“It’s not how much we give, but how much we put into giving.” – Mother Teresa

We all have a purpose for creating and sharing content online. For some, it’s for therapy. For others, exposure. Regardless of “what’s in it for me,” one thing is certain: we want people to like it.

I have always viewed my blog as a creative outlet for my career. A way for me to document and share what I’ve learned about marketing over the years. Much of the advice I’ve written in the past has focused on getting the most out of your content via shares, likes and comments. Creating content that makes people want to engage with it. Yet lately, more often than not, I find myself not following my own advice.

We all blame time. “I don’t have time to follow Sarah’s blog because I have too much going on. I can barely find time to work on my own blog.”

Does that sound familiar to you? It does to me. Yeah, I don’t have time for someone else’s blog. But somehow I always have time to spend wondering why no one’s spending time on mine.

So what’s the problem? In my case, it’s a pretty simple case of selfishness.  Relationships are a funny thing, you get back what you put into them. I’m not saying I should like other posts for the sake of getting a like in return. That strategy is inevitably disappointing, for a few reasons:

Reason #1: It’s too obvious. Hmmm… why does Mike only seem to like my posts when he posts something? What are his motives?

Reason #2: It doesn’t always make sense. Wow, I didn’t know Tom was interested in running. He hates working out.

You just need to be thoughtful about it. Find other blogs that are similar to yours that you enjoy and say something meaningful. Share and connect with them. If more time was spent building a network of people to share with, you’d spend less time twiddling your thumbs listening to crickets.

Just my and Mother Teresa’s two thoughts for the day.

Original post.

Join The Conversation

  • Mar 18 Posted 4 years ago Ajay Prasad (not verified)

    I must also agree, blogging is one of the single most effective way of engaging people of a particular group. Blogging will literally explode within the next 10 years. It is an an ongoing process you need to stay connected using social networking websites and keep doing.

  • Toby Crabtree's picture
    Mar 18 Posted 4 years ago Toby Crabtree Great resources! I highly believe in video blogging as well as posting blog content that is valuable and solid. Thanks for the tips. Adding quality of content and build a network with other people are the few simple things you can do to fortify its reputation and increase its viewership
  • Patti Schwartz's picture
    Mar 17 Posted 4 years ago Patti Schwartz

    Excellent article.  While the hits I am getting on my blog posts continue to climb, getting a dialogue started seems like an uphill battle.  This give me some hope as I now realize I am not the only one experiencing this dilemma.  

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