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Boards with Benefits: 5 Stand Out Brands on Pinterest

Boards with Benefits: 5 Stand Out Brands on Pinterest While some may think that Pinterest is simply a place to organize recipes or discover new travel destinations, many brands have been quick to utilize the visual platform as a way of successfully generating leads. 

Having 2.5 billion monthly pageviews, there is a growing opportunity for businesses to find success on Pinterest, but what makes a brand stand out amongst a sea of images? 

In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building:

1. Caribou Coffee

Board: #CaribouInspires

With a little hashtag integration, Caribou encouraged their community to pin images that inspired them. These pins turned into a product campaign featuring a new coffee blend and a five-story-tall Pinterest board.
 

caribou pinterest

2. Target

Board: Party with Pinners

Target has mastered the integration of social and retail space with their Party with Pinners campaign. Through a product collaboration with top pinners that is directly followed by a Pinterest board dedicated to the design, Target is making DIY projects easier one pin at a time. 

target_pinterest

3. GE

Board: That's Genius!  

Combining bold colors and encouraging quotes, GE utilizes this Pinterest board to focus less on the products and more on the ideas that drive them. 

ge_pinterest

4. Lowe's

Board: Lowe's Fix in Six 

By connecting the success of their other social media channels, Lowe's popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. 

lowes pinterest

5. Whole Foods 

Board: How Does Your Garden Grow? 

Choosing not to traditionally pin products but rather core values that represent the brand, Whole Foods utilizes curated boards to evoke emotion through education. wholefoods_pinterest

Through the curation and construction of creative, innovative and engaging Pinterest boards, companies can find their own unique success in building a branded community that fosters business growth.

Join The Conversation

  • Apr 8 Posted 1 year ago Posigrip Las Ve...

    These days, Pinterest has become a good platform to advertise your brand and products. Pinterest is a good place to share information about a brand and products. This blog post is a nice one that tells the importance of Pinterest. Thanks for sharing.

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