Boards with Benefits: 5 Stand Out Brands on Pinterest

Deanna Baisden
Deanna Baisden Content Marketing / Social Media Specialist , SyneCore Tech

Posted on April 7th 2014

Boards with Benefits: 5 Stand Out Brands on Pinterest

Boards with Benefits: 5 Stand Out Brands on Pinterest While some may think that Pinterest is simply a place to organize recipes or discover new travel destinations, many brands have been quick to utilize the visual platform as a way of successfully generating leads. 

Having 2.5 billion monthly pageviews, there is a growing opportunity for businesses to find success on Pinterest, but what makes a brand stand out amongst a sea of images? 

In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building:

1. Caribou Coffee

Board: #CaribouInspires

With a little hashtag integration, Caribou encouraged their community to pin images that inspired them. These pins turned into a product campaign featuring a new coffee blend and a five-story-tall Pinterest board.
 

caribou pinterest

2. Target

Board: Party with Pinners

Target has mastered the integration of social and retail space with their Party with Pinners campaign. Through a product collaboration with top pinners that is directly followed by a Pinterest board dedicated to the design, Target is making DIY projects easier one pin at a time. 

target_pinterest

3. GE

Board: That's Genius!  

Combining bold colors and encouraging quotes, GE utilizes this Pinterest board to focus less on the products and more on the ideas that drive them. 

ge_pinterest

4. Lowe's

Board: Lowe's Fix in Six 

By connecting the success of their other social media channels, Lowe's popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. 

lowes pinterest

5. Whole Foods 

Board: How Does Your Garden Grow? 

Choosing not to traditionally pin products but rather core values that represent the brand, Whole Foods utilizes curated boards to evoke emotion through education. wholefoods_pinterest

Through the curation and construction of creative, innovative and engaging Pinterest boards, companies can find their own unique success in building a branded community that fosters business growth.

Deanna Baisden

Deanna Baisden

Content Marketing / Social Media Specialist , SyneCore Tech

Content devourer with a passion for the creative, Deanna is on the constant lookout for her next big adventure. Having earned her B.S. in Marketing Communications and Journalism from the University of Wisconsin-River Falls, she spent the following year trekking the globe directing university programs in both the United Kingdom and China.

At Synecore, she utilizes her diverse range of experiences from event marketing to project management to develop compelling digital content. When she’s not socialing on media, Deanna can be found blazing new trails with her equine comrades and scouring concert venues throughout the Midwest.

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Comments

Posigrip Las Vegas Posigrip Nevada
Posted on April 8th 2014 at 6:58AM

These days, Pinterest has become a good platform to advertise your brand and products. Pinterest is a good place to share information about a brand and products. This blog post is a nice one that tells the importance of Pinterest. Thanks for sharing.