For a girl who tries to stay healthy and has an addiction to social media, BodyRock.Tv is a dream come true! This highly engaging social media fitness phenomenon provides me with not only free daily workouts that are only 12 minutes long BUT ALSO the ability to join a community of people all striving for the same goal: staying fit, in a reasonable amount of time.
Bodyrock.tv is hosted by two very different but dynamic hosts: Lisa-Marie Zbozen and Sean Light. Sean, Lisa-Marie and Freddy Light (the creator of BodyRock.tv and man behind the camera) shoot daily workouts in their living room in Canada, provide diet plans and suggestions, and offer a ton of emotional support and encouragement to their flourishing communities.
Here's the social breakdown:
Daily blogs
The blog is where you will find inspirational blurbs about keeping up with your fitness and diet plans, updates about what is going on in Lisa-Marie's, Sean's and Freddy's lives, and a video and written rundown of that day's workout.
Each exercise in the workout has to be done as many times as possible in 50 seconds, with 10 seconds rest between each exercise. Each day, in every video, the hosts will encourage you to share your scores with the community to see how you did. Every day there are hundreds of comments from people posting their scores, congratulating each other, competing with each other, and asking for tips.
Twitter
Their Twitter feed (@BodyRockTv) is connected to their Facebook page and currently has 34,624 followers.
YouTube
Their workout videos are all posted on a YouTube channel as well, which gets plenty of comments and views.
Facebook
There are four different Facebook pages you can follow in the BodyRock.tv family
Lisa-Marie's (103,000 fans)
Sean's (41,645 fans)
Freddy's (5,755 subscribers)
The Official page (310,000 fans)
Why so many pages? Because the BodyRock hosts put their heart and soul into each community. These people get personal, and their fans have no problems saying whatever they feel or think. Since I started following the BodyRock community, I have seen drama after drama hit their pages on a daily basis. First it was Freddy leaving his wife (an ex-BodyRock host), and then he started dating Lisa-Marie (LOTS of controversy there). Next, Lisa-Marie got a boob job, followed by hair extensions. In fact, for every change they make - whether it involves a host or the program - they hear about it from their fans.
My first thought was, what a community manager's nightmare! Some of these comments were just down-right cruel! But I continued to watch each community, and every day, there was a new workout, more inspiration and motivation, cheerful faces and short, simple addresses to the negativity.
The latest "controversy" was over a provocative photo that received over 500 comments. Now I know, there is absolutely no way to make every fan happy, but I thought with this much drama, it was sure to affect their success. Well, so far, it hasn't. You see, the beauty is that this community is policed by the rest of the community. The hosts show nothing but positivity, and they let their most passionate and loyal fans fight the negativity. I'm not saying this is how you should conduct your community as a Fortune 500 company that has really upset some people, but for the BodyRock community, this is working!
My favorite things about BodyRock.Tv:
- They produce great content.
- They listen to the feedback from their fans and adjust workouts accordingly.
- They create engaging posts and fun contests on Facebook.
- They highlight members of the community who are losing weight by posting pictures people have sent in.
- They've built a very large, supportive community that will help you, encourage you and answer your questions.
- Their workouts are short -12 minutes a day is easy to achieve, and they work (seriously, I've already lost a dress size).
They're successful because they provide great content that people care about and have made such an emotional connection to their fans that they can't stop coming back - and so they do - every day. You don't have to be in the fitness business to incorporate this model into your social strategy!