- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
A Bold Prediction on the Future of Social Media Marketing
Posted on April 26th 2014
My eleven year old daughter said something mildly profound the other day. My wife and I are still dealing with how much time our daughter should spend on the internet, but we agreed to let her set up her own Pinterest account, and we'll probably let her set up her own Instagram account as well ("But all my friend are on Instagram, Dad!" I am constantly informed by my daughter). Anyway, after agreeing to the Pinterest account, I asked her about Facebook. What she said shocked me. "Facebook is for grandmas," my daughter informed me. Ouch! While "old people" may still use Facebook, my daughter explained to me, none of her friends did. My daughter is only eleven-going-on-twelve, I know, so I wouldn't sell Facebook stock just yet, but I was then further surprised this week to read a post here on Social Media Today about another person who is going to forgo making a Facebook page for their new business.
Which in a round about way, leads me to my bold prediction on the future of social media marketing. Just as Dustin Hoffman was told in 1967 in the movie the Graduate that the future is in plastics, I'm saying the future of social media marketing is in pictures. I'm not saying that words are going to go away, just like paper hasn't disappeared from our offices. But smart social media marketers should begin to think more in pictures (and videos). In our more and more selfie-obsessed world, people want to see and share pictures, and hence the rise of instagram and Pinterest. In today's world of social media, an unknown Jen Selter becomes famous and gets 2.6 million followers on Instagram by taking a selfie of her behind in form-fitting yoga pants. She didn't write a clever blog post or an article on how to protect your email address from spambots. She just took a picture of her butt and shared it. The old saying is just as true today, one picture is worth one thousand words.
The future, my boy, is in pictures!