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Bonin Bough talks to @simonpearcelive about Social Media Intrapreneurship

Simon Pearce (@Simonpearcelive) talked to Bonin Bough of Mondelez (@boughb) about how large brands are responding to the opportunities and threats presented by an accelerating marketplace for social and digital technologies. Bonin gave us insights into a series of upcoming fast-tracked innovation projects that Mondelez is working on right now.

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