Bonin Bough talks to @simonpearcelive about Social Media Intrapreneurship

Posted on March 10th 2014

Bonin Bough talks to @simonpearcelive about Social Media Intrapreneurship

Simon Pearce (@Simonpearcelive) talked to Bonin Bough of Mondelez (@boughb) about how large brands are responding to the opportunities and threats presented by an accelerating marketplace for social and digital technologies. Bonin gave us insights into a series of upcoming fast-tracked innovation projects that Mondelez is working on right now.

Simon Pearce

Simon Pearce

Founder, Fabric Branding

Simon has over 14 years experience in brand strategy and brand experience design. He works with his clients to help define and execute brands for the digital age. Simon believes in taking a practical and cross-disciplinary approach to defining and implementing brand strategy. Over the years, Simon has worked with a wide variety of clients, across industries, to define and develop their brands. Past clients include Verizon Wireless, AT&T, Intel, 3M, Stanley, Red Robin Gourmet Burgers, The Weather Channel, Samsung, ITT Corporation, Alcoa, The Vitamin Shoppe, Student Achievement Partners and Transitions Optical Inc.
 

 

See Full Profile >

Comments

Madhava Verma Dantuluri
Posted on March 11th 2014 at 12:31AM

Good interview and great words!