How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Bonin Bough talks to @simonpearcelive about Social Media Intrapreneurship

Simon Pearce (@Simonpearcelive) talked to Bonin Bough of Mondelez (@boughb) about how large brands are responding to the opportunities and threats presented by an accelerating marketplace for social and digital technologies. Bonin gave us insights into a series of upcoming fast-tracked innovation projects that Mondelez is working on right now.

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Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...