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Feb 24 Posted 2 years ago
Thanks for taking the time to comment Shell. I can understand the difficulties that you are facing. Transitioning from clents and businesses that people liked to follow to focusing on the businesses that provided systems for the military was an interesting challenge. The "Like" factor that is just there with some businesses just isn't there in other industries.
Like you I have found that it is amazing what that small group can accomplish when they are behind you.
Feb 22 Posted 2 years ago
Having recently left a position where i'd build a community from a couple of thousand to 15,000, i'm finding it challenging starting communities from a standing start of literally zero.
With some clients who have an obvious audience who are willing to engage it has been challenging, but not difficult to achieve strong, sizeable growth; however with some other clients it is proving frustratingly difficult regardless of strategic planning and the tactics i've been using. I agree in principle that technically when you build a community from nothing, that community can be full of strong brand ambassadors, but I think that if you have a larger community that isn't mostly made up of brand ambassadors, then you are going about growing your community in the wrong way.
Your point about using different communities to communicate with different target audiences is very valid; A b2b finance company on Tumblr is pretty much pointless; for a student clothing brand being on LinkedIn is probably just as pointless, but even when you do choose the right communities, use tried and tested communication techniques and continually monitor to find talking points and use every resource available to connect and engage, when all of that doesn't work, It can be incredibly frustrating.
My personal preference is to have a very small starting point of perhaps 100 or so followers; when this is the case I find it much easier to create meaningful growth, but when starting from 0, It can be very difficult indeed.