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I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results. People don’t view company pages for that purposes. It’s not that they’re not interested in your products or services. They’re just not on LinkedIn to see what they are. At that point in your sales funnel, they want to be engaged meaningfully.
While LinkedIn is taking something away, they’re also providing a little help to users who want to make the most of their LinkedIn experience. They’re offering alternatives to the feature they’re getting rid of. Kudos to LinkedIn!
The first suggestion, of course, is to use your Company Updates. Now, that’s a novel idea!
If you aren’t doing it already, you should be updating your company page at least a couple of times a day. This is where the real engagement takes place. And if you post updates that get people to take action, you’ll see a lot more activity on your page.
The second suggestion is to use Showcase Pages. These pages are pages for your individual brands. If you have several product or service lines, then Showcase Pages are for you. It’s a nice alternative to the Products & Services tab because you can actually have a separate page for each of your individual product brands. More engagement!
You can learn more about these two LinkedIn products here. Meanwhile, I have a third suggestion.
Spend more time in groups. If you can’t find a group that targets your interests, start one. But I’d be willing to bet you’ll find at least a handful of groups that are perfect for you. Join them and be active. You’ll see more engagement in groups and that will often translate into more engagement for your personal profile and your Company Page.