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Choose Your Headline Heroes Wisely
Posted on February 26th 2014
Every marketer and blogger has been told that their post's headline needs to be "magnetic" and needs to make people want to click the article or content you're sharing. There's nothing wrong with that advice, and I completely support it. It's a content marketing, blogging and downright writing fundamental, and it needs to be taken seriously.
While scrolling through a populated newsfeed, if someone was to see "Tips for Photo Contests" or "Four Tips From the World's Biggest Brands on How to Run a Photo Contest" - most people would put their money on nearly everyone clicking the second article.
The reasons are obvious. And as experienced marketers, we don't need to explore them.
However, over the last couple of months, we've seen the rise of websites like Distractify, Upworthy and Viralnova - websites that "apparently" have mastered the art of headlines and titles and are generating clicks and traffic like crazy. Tons of bloggers and content marketing experts and looking up to these publications and holding them in high esteem, talking about how great their headlines are - and how everyone as a marketer should aspire to be like them.
Here are a couple of examples of their headlines.
So what have they done? Based on reports that most people take the time to read your headlines if not at least your content, that's where you should get them hooked. And since people are reading your headlines anyway, why shouldn't you go ahead and make them a little longer to try and create a hook?