Jan 29 Posted 3 years ago
Thanks for reading, Wahiba! I appreciate your kind words.
"Reporting is now an art." I couldn't have said it better myself. :)
Personally, working for a brand rather than for different clients, my work is evaluated once per quarter. Since I work for a startup, it's easy for me to work together with the different departments of my company (we're almost all within a 15 foot vicinity of each other!), so it's easy to get some of their time and define objectives at the beginning and end of each of my reporting periods.
The most important thing about defining the core elements that I'm reporting on for me comes at the beginning of the quarter I'm reporting on. We're constantly moving forward and shifting business goals, and I need to make sure that my community management activities align with these changes and objectives.
The standard features I try to always maintain are global reach, engagement on individual social platforms, engagement on our actual content, number of ambassador activations, number of active users.
Getting a little more specific, if one quarter we really want to focus on in-person activation, I'll focus my reports on events, attendance, and post-event follow up and actions (signups, writeups, etc). If we're going for a support-focused quarter, we'll measure response time and customer satisfaction (through some awesome plugins like Hively or Uservoice).
For content in general, something that's interesting to us isn't only pageviews and engagement on social platforms, but - as I mentioned before - engagement on our platforms. By this, I mean: how many people commented on our blog? How many people shared it? It's one thing to ilke or comment on a post on Facebook or Twitter, but if others share the content straight from our blog it means that they took the time to read it and thought that their audience just had to do the same.
I'd love to continue the conversation on twiter or via email!!
@allygreer | @scoopit | firstname.lastname@example.org
Jan 28 Posted 3 years ago
I couldn't agree with you more on the 'reporting' aspect. As consultants, strategists and community managers that's usually the only tangible deliverable we can provide our clients, managers etc. to show where we have spent our time; in other words the ROI of hiring us.
Now reporting as you also say is an art.
Assuming you provide different (monthly?) reports to the departments that you work with, what are some examples of the core elements vs. add ons (e.g. for specific campaign) in these reports?
For instance, for our clients, we first address the growth in reach, engagement, influence, and then elaborate/add based on the goal of the specific period (e.g. clicks for a campaign, entries for a contest etc.)
Just curious - as everyone does this so differently but we find our clients understand and appreciate our reports while we continue to refine them.
Thanks for this refreshing article!
Wahiba @WahibaChair @mediatouchca
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...