- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Confessions of a Social Media Girl: No Botox Needed, Being an Aged Brand on Facebook is Cool
Posted on April 27th 2012
For those of you who were lucky enough to have been great-great grandfathered into the company you now own, I envy you. Being able to maintain a brand through the last 10 years of our country’s economic roller coaster is like running back to back marathons- I tip my hat to you folks. So your brand is international, you have great distribution, profit is great, traditional marketing is holding strong, and now you need to enter the social media world. So just how do you communicate your brands age and reliability when just starting a Social Media Campaign? How do you trick all those youngins’ that even though you only have a hundred fans (who most of your employees and family), that you are cool, and they should be into your product/service?
You need to do some blitzkrieg, gorilla, flash growth my friend. I am serious. The second you start telling the traditional media world you have a Facebook Page, you better put on your butt-kicking boots and get ready for the rodeo, because it’s about to get wild. If you’re some billion-dollar company and some dude making some kind of city bike in his garage has a few thousand more friends than you do, you’re doggin’ it. Make a ton of Facebook ads; if no one has told you this before, you should probably get some new friends. I don’t feel like I need to explain the Facebook Ad platform, I’d like to think since you were intelligent enough to log onto Social Media Today, you are smart enough to figure it out. (I hope).
After populating your page with the right people, some who have loved your brand for years, and some newcomers, you shouldn’t have too much trouble looking popular as long as you engage them. Asking people to engage with you through traditional media will reach out to your older and repeat consumers, and help you populate your page with the right people you want to discuss your brand. The opportunity to give your consumers the chance to voice how much they love you, discuss your product, and exchange their ideas is the best thing for your “aged” business. Having existing customers talk about how cool you are, will convince those new comers to the page of your reliability and how valuable you are.
If you are reading this and are completely lost check give me a shout out, and check out some of the other awesome blogs on SMT, if all else fails; I’ll overnight you my personal copy of Social Media for Virgins and a bottle of booze.
'Cause we are living in a digital world and I'm a social media girl. XB
Veronica Guzik is an Internet Marketing Guru at fishbat.com. Living life fast and making waves in the Social Media World.