How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Consumers 64% More Likely to Purchase a Product After Watching Online Video [INFOGRAPHIC]

We all know that content is king on the Internet; and when it comes to types of content, it looks like video is at the top of the food chain. Video is everywhere online, from feature-length films, to sales pitches, to amateur videos of people at the zoo. Year over year, YouTube comes out with statistics showing staggering growth in videos uploaded and viewed.

The good folks at MultiVisionDigital published the infographic below to put into perspective how the omnipresent video is affecting consumer decision-making and behaviour. If you are trying to sell products or services, you may want to add video to your online strategy (if it isn’t there already) as consumers are 64% more likely to purchase a product after watching an online video.

The most unexpected finding was that video has a lifespan of 4 years. That’s an eternity. Considering that the average lifespan of a Facebook post is 3 hours and 7 minutes, a four-year shelf-life for a video is astounding. To put it in perspective, exactly 4 years ago, on the date this post was published, Taylor Lautner was hosting Saturday Night Live making jokes about Kanye’s stage crash of Taylor Swift at the 2009 VMAs…but you know what, I still like that Kanye video so the 4 year lifespan checks out.

The infographic also shows that video is not just used for traditional B2C decision-making, but executives are using videos to inform their B2B purchasing choices.

  • The average user spends 88% more time on a website with video
  • 60% of consumers will spend at least 2 minutes watching a video that educates them about a product they plan on purchasing.
  • 96% of IT decision makers and tech buyers watch videos for business
  • 75% of executives watch work-related videos on business websites once a week

VideoSalesFigures

What do you think? Do online videos impact your decision-making? When was the last time you made a medium-sized or large purchase without checking out YouTube to see the product in action? Leave a comment and let me know.

Join The Conversation

  • Robert Weiss's picture
    Dec 13 Posted 1 year ago Robert Weiss

    Hi David,

    Thanks for spreading the good word about video content marketing.  

    I would also note that videos such as case studies or testimonials have a longer life span...as that company has forever done the work, achieved the result and made the client happy.  So video can memorialize that and grow in value as time goes on.

    Robert 

    MultiVision Digital

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...