Feb 21 Posted 3 months ago
Although I am just reading this article 3 years after you published it, we are still seeing increases in businesses using videos when submitting a press release (we are right in the thick of the press distribution industry). We usually try to encourage those using product or service videos to keep them under 2 minutes (it was great to see your article re-afirming this) and to also include a link to their video directly in the body of their press release.
I believe I saw somewhere else (i'll try and locate the source), the numbers have actually jumped significantly since this publishing (no surprise there).
Thank you again for a great article!
Dec 13 Posted 3 years ago
Thanks for spreading the good word about video content marketing.
I would also note that videos such as case studies or testimonials have a longer life span...as that company has forever done the work, achieved the result and made the client happy. So video can memorialize that and grow in value as time goes on.
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