May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 2 Posted 2 years ago
Love the content here, Shel. You make several good points that I regularly share with my clients. At Miles Design, we push our clients to help us create a full and complete brand strategy that encompasses how to utilize social media in the embrace of their brand voice and brand essence. The results have been amazing over the years. As marketing continues to grow and change, our clients are constatntly looks to us for answers on how we can help them adapt their brand and their communication to the ever-changing landscape.
Jan 1 Posted 2 years ago
Good info, Shel. It seems like digital is really at the forefront of what is going to grow during the next year. Mobile is and will continue to be important, so businesses need to make sure that their website is mobile-friendly, by either having a mobile website or a responsive website.
As far as augemented reality goes, I'd love to see it take off in 2013, but I'm not sure if small businesses will see the need to use it. Granted, it has a lot of uses, but there are also a few barriers to entry (cost, need for an app, etc). But I love the technology and it has that "wow" factor for marketing. I hope more businesses take advantage of the technology soon, though.