Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. It’s not possible (or recommended) to share your own content 100% of the time, which is where content curation comes in. Curating and sharing topical content that’s useful to your audience associates that content with your brand and creates brand affinity.
Curata’s Content Marketing Pyramid nicely illustrates all the facets of content marketing and the amount of effort required for each initative. At the top of the pyramid is dense, high-value, hard-to-produce content that’s difficult to distribute, like hardcover books. Content that you produce more often with less effort is next — examples include ebooks, white papers, infographics, webinars and presentations, and short-form blog posts and website content — ordered by descending degree of effort and frequency. As you can see, curated content is the low-hanging fruit:
In my next post, I’ll review many tools that aid in finding quality, industry-specific content that you can share with your audience to continually position your brand as a thought leader. In the meantime, these 5 content curation infographics offer a great introduction to the topic.
(via Digital C4)
(via Craighton Berman)
(via Welenia Studios)
(via Beth’s Blog)
Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.
Pam authors an award-winning blog, Pamorama, which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates. Her content is syndicated via Social Media Today, Business2Community, Yahoo! Small Business Advisor, CustomerThink, Google News, Mediabistro, and other outlets.