April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 21 Posted 1 year ago
Thanks for the insights into how nonprofits are doing with getting their message across with content marketing. With the importance of social media today at expanding the reach of smaller nonprofits, it's sad to see that most groups aren't spending much time and effort on it, nor are they tracking their results.
Hopefully, this will be an eyeopener for some groups about measuring what social media channels are bringing results, plus where and how they can improve.