Is Content Marketing a Definitive Strategy for SEO Success?

Sumita Das Dutta
Sumita Das Dutta Content Developer, Softz Solutions

Posted on September 2nd 2014

Is Content Marketing a Definitive Strategy for SEO Success?

Search Engine Optimization (SEO) isn’t the same as it used to be. You just cannot crop up an ugly website, publish mediocre content, build a few links and expect to rank well.  A well-crafted website, high-quality content, and thousands of links can fetch you decent number of social shares. But the real problem lies when it comes to scaling all of these. Building thousands of links is expensive and time consuming. And if you don’t have anything worth sharing on social web, you’ll not receive any social shares unless you buy them from spammy accounts. So how to build those thousands of links and naturally get thousands of shares? All you need to do is build a strong content marketing strategy.

Why content marketing?

Content marketing is gradually evolving as an effective path to successful SEO. Not only does high quality content produce links at a faster pace, but it is also cost-effective. In addition, high-quality content gets naturally shared on Twitter, Facebook, Google+ and also on Pinterest. B2B marketers are spending ¼ of their company’s budget on creating and delivering quality content for better search engine ranking.

Different forms of content marketing

Content marketing involves blog articles/posts, videos, infographics, power point presentation, eBooks, webinars, podcasts, whitepapers, press release, newsletters and web pages. These optimal types of content support SEO/keyword analytics. The trick is to work out the type of content that’s right for the audience

How can content marketing impact the SEO industry?

Maintaining blog content

Blogging consistently is the best way to facilitate working with Google search engine. Google is the best search portal in the world, with its own biggest ad distribution network, and leading keyword analytic tools, so bloggers who keep their content fresh, without incorporating any duplication, are always rewarded. Fresh and regular flow of content is always valued by Google and directly impact the ranking of words.

Creating engaging content influence search engines

Researched content goes a long way in making content valuable. New, informative, fresh and targeted topic is always preferred by Google. The latest buzz on Google algorithms is that dynamic content focusing on keyword analytics, instead of keyword placement, represents the best idea behind productive content marketing. To be consistent with content quality, here a few tips to check out:

Optimize the content

  • Make sure the content bears a catchy title, relevant bread-crumb structure, alt tags, header tags and many more
  • Publish and make the content accessible through social networking sites including Facebook, Twitter, and Google+
  • Measure the content performance through Google Analytics. Analyze the bounce rate, visit and time spent on site
  • Based on the analytics reports, make corrections, re-optimize and re-publish the content on the website, as well as on social media platforms
  • Creating new content consistently is key to a successful content marketing strategy.
  • Being the content-authority in your own domain space not only let audiences find your site in the top searches but also find that the content satisfies their needs.

Google uses Query Deserved Freshness (QDF) to recheck whether there is any fresh content on the topic you’ve produced.

Impressive content can drive inbound links

Inbound linking technique is an effective technique for successful SEO. When your site receives traffic directed from premium sites, your page certainly experience boosts in search rank. This prevents your site from getting penalty from Google. Always remember, Google’s algorithm demands for legitimate and meaningful links. And building great content enhances your chances of being linked to by other sites. High-quality content can increase link to your site by 5 to10 folds.

Word count is imperative for SEO ranking

It has been analyzed that longer content that offers more information attract people who desire long term solutions to their queries. In a nutshell, higher word count means greater conversion and ROI rates. Content that is greater than 1,500 words on average receives 68.1 percent more tweets and 22.6 percent more Facebook likes. However, Google and its algorithm is completely against promotional content that typically includes keyword stuffing. Loading keywords in a web page is the easiest way to manipulate search rankings.

Use of keyword analytics tool

Different types of keywords represent different levels of interest and intent. Proper keyword research can increase your chances of being successful in search engine significantly. However, to do keyword research correctly, you need analytical tool to evaluate factors like competition of the keyword, the search volume or the commercial intent. Keywords and phrase research is also important for content curation. It is imperative to monitor key phrases that are driving traffic to your website, as this allow you to see if customers are easily finding your content.

Search engines have spider robots that browse pages on the internet and determine what those websites are doing about by reading the keyword on the page. The robots look into different areas including title, description, content structure, formatting and even the content on the page. Using keyword analytics tool supports marketers develop content elevated to improve web traffic by finding out queries that brings visitors to the content through search.

Content marketing is more than just sharing blog posts and articles to get back links. It is more of building brand as resource for consumers and becoming a source that people can trust when searching for information. With the passage of time, SEO is becoming much more content-centric.

Image Courtesy: seanheritage.com

Sumita Das Dutta

Sumita Das Dutta

Content Developer, Softz Solutions

Sumita Das Dutta is a tech geek and a web analyst. She has also been associated with technical writing; blogging on Google web analytics services, SEO audit, Content marketing, Online marketing, App development, Responsive design and Social media engagement. She is a content developer at Softz Solutions.
 
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