How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Content Marketing or Content Spam? [SLIDESHOW]

Content marketing has become every marketer’s favorite topic in the past year. And for good reason. The benefits to your site SEO and overall traffic volume, as well as the fodder for social media sharing and conversations are well documented.

It is also rather well known that more frequent generation of content is better. This helps you raise your visibility for Google’s Freshness algorithm, show them that you are managing an active and vibrant site, and provide relevant content in a wide range of long tail topic areas. And it also gives you a frequent chance to share your thoughts with your social networking contacts.

In a perfect world, this all makes sense. But as we all know, the world is far from perfect.

How does your content stack up against the work of others? Quality, entertainment value, and writing skill all play into the equation. Quantity alone won’t cut it.

The slideshare below (authored by Velocity Partners) reviews this situation in more detail. It also raises a very important point – are we on the verge of having content suffer the same negative connotations as email marketing? Is there such a thing as content spam?

Sadly, the answer is yes. I’ve seen it a thousand times. Some bloggers are masters at building headlines that earn clicks. While that is great, it’s nowhere near enough.

Headlines don’t earn shares, only the initial click. If the writing stinks or is shallow, marginally useful material, no one will share it further. Basically, it fails to accomplish the very purpose of writing it in the first place.

They introduce a concept of your “Content Brand”, including commentary on how to build one. They are definitely onto something, so take a few minutes to scroll through all of the slides. It will be time well spent.


Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...


  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...