Content Marketing Questions to Ask and Answer [INFOGRAPHIC]

Posted on December 3rd 2013

Content Marketing Questions to Ask and Answer [INFOGRAPHIC]

This infographic from AboutUs is a solid overview of the questions we need to ask as content marketers. In the case of this post, I’d answer these questions as follows:

  • Who – our targets are new and intermediate content marketers.
  • What – this infographic on the basic questions your content marketing should answer.
  • Where – we’ll publish the infographic here and will share it on all social channels, including Pinterest and StumbleUpon.
  • When – we like to publish in the mid-morning to connect with a high volume of readers across the country.
  • Why – our site is known for sharing great marketing infographics and has become a destination of sorts for them.
  • How – sharing this infographic from AboutUs provides the content marketer with a great structure for developing their strategy. I’d move to the 7 Steps of Optimizing Content next to develop an overall plan!

Content Marketing

© 2013 DK New Media.


Douglas Karr

CEO, DK New Media

Author of Corporate Blogging for Dummies, Founder and Chief Blogger of The Marketing Technology Blog, and CEO of DK New Media
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Sujay Maheshwari
Posted on December 3rd 2013 at 12:25PM

Great post, Douglas. However, I am surprised not to see "content curation" category in your post. Content creation is all time high and there is so much of valuable content if organized and offered in an appropriate way - for example, using a platform like - can be very powerful for user engagement.

There are dozens of strategies for content curation so one needs to be clever to pick the right one. For example, take a look at the magazines below built on Netcurate
These are built by users in 10 minutes and a self-serve platform and now could be leveraged for consumer engagement. 
We think content curation and engagement is the next big thing - already here! 
Posted on December 5th 2013 at 2:05AM

Curation is definitely part of the "What" - I agree that it's a critical strategy.

Alexandra Kalinina
Posted on December 4th 2013 at 12:06PM

Very nice Infographic, thank you, Douglas! I would also like to advise everyone to check the following Infographic on how infographic can help you in content marketing, it's very interesting!