Technology & Data
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Content Marketing ROI for Dummies [INFOGRAPHIC]
Posted on May 5th 2014
It's imperative that brands determine steps to track the Return on Investment for their content marketing efforts. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, content hubs, and other channels. However, only less than half of them know exactly how to track the success of their efforts.
Uberflip's latest visual is a step by step guide on how to determine ROI for content marketing campaigns. Whether you're a B2B or B2C marketer, you don't have to find yourself buried in the world's biggest data mountain. Take a look below.