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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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It's imperative that brands determine steps to track the Return on Investment for their content marketing efforts. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, content hubs, and other channels. However, only less than half of them know exactly how to track the success of their efforts.
Uberflip's latest visual is a step by step guide on how to determine ROI for content marketing campaigns. Whether you're a B2B or B2C marketer, you don't have to find yourself buried in the world's biggest data mountain. Take a look below.
Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Sales For Life, Uberflip, Wella and the Governement of Ontario, Canada.