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Content Marketing ROI for Dummies [INFOGRAPHIC]

It's imperative that brands determine steps to track the Return on Investment for their content marketing efforts. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, content hubs, and other channels. However, only less than half of them know exactly how to track the success of their efforts.

Uberflip's latest visual is a step by step guide on how to determine ROI for content marketing campaigns. Whether you're a B2B or B2C marketer, you don't have to find yourself buried in the world's biggest data mountain. Take a look below.

ROI of marketing infographic

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  • May 9 Posted 10 months ago KevinHorne

    ooooops - your "return" should be a negative 17k.  as in a "negative" ROI....

  • Ramesh Ranjan's picture
    May 6 Posted 10 months ago Ramesh Ranjan

    Great infographic! Is the "For Dummies" trademarked?

  • Jose Antonio Sanchez's picture
    May 6 Posted 10 months ago Jose Antonio Sanchez

    Glad you liked it! :)

  • ChrisSyme's picture
    May 6 Posted 10 months ago ChrisSyme

    Great stuff. Thanks for posting this. I also love the image format--I must be a visual learner. 

  • ChrisSyme's picture
    May 6 Posted 10 months ago ChrisSyme

    Great stuff. Thanks for posting this. I also love the image format--I must be a visual learner.