Content Marketing ROI for Dummies [INFOGRAPHIC]

Jose Antonio Sanchez
Jose Antonio Sanchez Marketing Manager, Uberflip

Posted on May 5th 2014

Content Marketing ROI for Dummies [INFOGRAPHIC]

It's imperative that brands determine steps to track the Return on Investment for their content marketing efforts. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, content hubs, and other channels. However, only less than half of them know exactly how to track the success of their efforts.

Uberflip's latest visual is a step by step guide on how to determine ROI for content marketing campaigns. Whether you're a B2B or B2C marketer, you don't have to find yourself buried in the world's biggest data mountain. Take a look below.

ROI of marketing infographic

Jose Antonio Sanchez

Jose Antonio Sanchez

Marketing Manager, Uberflip

Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Uberflip, Wella and the Governement of Ontario, Canada.

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Comments

Great stuff. Thanks for posting this. I also love the image format--I must be a visual learner. 

Glad you liked it! :)

Great stuff. Thanks for posting this. I also love the image format--I must be a visual learner. 

Great infographic! Is the "For Dummies" trademarked?

ooooops - your "return" should be a negative 17k.  as in a "negative" ROI....