Create 'Perfect' Posts on Facebook, Twitter, Pinterest, Google+ [Infographic]

PamDyer
Pam Dyer Marketing Director, SolutionsIQ

Posted on August 19th 2013

Create 'Perfect' Posts on Facebook, Twitter, Pinterest, Google+ [Infographic]

Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.

 Create Perfect Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?

My recent post, 10 Tips for Better Facebook Status Updates, offered some great ideas for increasing Facebook engagement through crafting better status updates. The folks at MyCleverAgency, a social media consultancy in the U.K., did some research and formulated these 17 guidelines to help you gain the traction you need to jumpstart your social media engagement.

Best practices for Facebook posts

1. Keep things positive

Being positive breeds engagement and encourages sharing.

2. Provide information

The most appealing updates are ones that offer something, but don’t disclose everything — this increases the likelihood that fans will click.

3. Provide a link

If you’re going to provide a link, use Bit.ly, TInyURL, or another link-shortening service so you can track how many people are clicking through.

4. Include images

Posts with images get the highest amount of engagement on Facebook, so be sure to include one when you can. The perfect size is 800×600.

5. Make your posts mobile-friendly

Use simple imagery that can be easily seen on mobile devices — 70% of your fans read your posts on their phone.

 6. Engage with users

Posts aren’t the only activities that grab attention — comments and responses do, too. Engage with people and build relationships through conversation.

7. Be available

Post when the audience is listening, not just when your business is open. This will ensure more user engagement.

See my post, Timing Your Social Media Marketing, to learn more.

Best practices for Twitter posts

1. Call to action

Give a clear call to action so your readers know what you want them to do.

2. Punctuation

Don’t sacrifice grammar because you only have 140 characters.

 3. Format

Use questions, facts, and figures to engage your audience and drive retweets.

4. Mentions

Use @ mentions to prompt influencers to engage with you and make sure you respond.

5. Retweet

Retweet relevant content for your audience. Don’t forget to leave 20 characters so people can add content or comments.

Read my post, Get More Retweets [Infographic], to learn more.

Best practices for Pinterest posts

1. No human faces

Images with no human faces are shared 23% more than those with them.

2. Multiple colors

Images with dominant colors — red, dark green, pink — are shared 3x more than images that don’t contain them.

3. Light and color

Images with 50% color saturation are repinned 4x more often than those with 100%, and 10x more than black and white images.

4. Minimal background

Use a compelling background that doesn’t take up more than 40% of your image, otherwise your repins will decrease by 50%.

5. Use red

Red or orange images are repinned twice as often

6. Portrait style

Vertically oriented images perform better than those that are horizontally oriented; the perfect ratios are 2:3 and 4:5.

18 Tips for Optimizing Your Pinterest Images to Improve SEO explains more.

Best practices for Google+ posts

1. Use hashtags

Increase your page’s reach by adding relevant hashtags. Google+ automatically adds hashtags for key/trending topics.

2. Tag brands and people

When brands and people are tagged, they receive notifications from Google+ — this can lead them to engage with your post.

3. Trending topics

Get involved with the “hot topics” to improve visibility and show that your brand is keeping pace with real-time events.

4. Use images

Use full-sized images — 800×600 — to make your posts stand out. Tiny images and thumbnails pale in comparison.

5. Find communities

Find relevant communities and contribute your expertise — your engagement will increase as a result.

create perfect social media posts infographic Create Perfect Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]

Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic] is a post by on Pamorama | Social Media Marketing Blog.

PamDyer

Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates.

See Full Profile >

Comments

MikeWilson718
Posted on August 19th 2013 at 5:18PM

I've always heard the expression "content is king," and after reading through this infographic, that couldn't be truer! You always have to enagge your followers and allow them to post feedback on your sites. Being open to the community is what you should do because customers shouldn't be afraid to comment on anything that you offer. I like the part in which it lists the optimum timing for social posts because you should be posting at all times of the day.

PamDyer
Posted on August 19th 2013 at 5:32PM

Thanks for reading, Michael -- well said!

navneetsau
Posted on August 19th 2013 at 6:49PM

Very well explained how should create a perfect post on social media websites because I have seen many people (business owners & marketers) make mistakes while sharing content on these social media sites. They don't use any preplanned strategy to use social media and many of them just post their own products and services. I got fed up from such a disgusting strategy. Thanks once Pam. It is beautifully described.

DavidEzell
Posted on August 20th 2013 at 5:56PM

Pam, I appreciate the article not just for its content but also your citation of your sources. Coming from an academic/business background I grow concerned about how many who write such articles know what they know. Your hard work is appreciated!

jomergregorio
Posted on August 23rd 2013 at 8:09AM

Thanks for putting this togheter Pam. I think this post should be called the "definiteive guide" on Social Media content syndication.

Istvanova Lenka
Posted on August 23rd 2013 at 8:25AM

Great post again, Pam!

It's now more important than ever to create posts/updates/tweets that people will like and share as social signals are becoming more and more valuable when it comes to rankings on SERPs.

In my latest article I've also looked at the correlations between Social Signals and SEO rankings, as well as how you can improve the influence of these signals.  Based on this, I've compiled a list of 18 useful Social Media tricks that have the potential to improve your SEO and increase the number of Likes, Shares, +1 and Retweets you receive.

I would love to hear your opinion on it - you can have a look at it here