Creating Infographics: The Best Way to Generate Leads These Days
It has been proven through research that the human brain comprehends pictures more easily than text. This is primarily because since the earliest days of human civilization, pictures were the primary form of communication. The advent of alphabets is a comparatively new incident. Besides, the pictures also leave a space for imagination for the viewers. And this is why the old adage says: ‘a picture speaks a thousand words’. In recent times, the functioning of the infographics is based primarily on this concept.
Tell Your Brand’s Stories
With every passing day, new forms of marketing tools are emerging to help businesses perform better. In recent times, infographics are among the major tools for the purpose. No matter what type of business you have, you can always depend on these digital representations to convey your message and connect with your current and potential clients. These are primarily an amalgamation of different components, such as:
- Stylized text
The primary object is to make it pleasant and attractive for the eyes, so that the target stakeholders are attracted to view as well as share it to a great extent. You should focus on the designing, no matter whether you are making the infographic suited for responsive websites or mobile-based websites.
Share Images Pregnant with Stories; Generate Leads
Based primarily on the old adage, ‘a picture speaks a thousand words’, the infographics help to connect with the viewers comparatively faster than a text-based content does. These are usually more pregnant with messages in attractive ways. However, when you are creating an infographgic, the primary objective should be to reach out to maximum people. And for that, you need to create specific types of infographics, which boost sharing on social media platforms. Once shared, these infographics are sure to generate leads for the business and, in turn, increase the overall revenues.
Craft Your Story in Line with Your Objective
Selecting the topic for an infographic is not the most difficult. In fact, when you are planning to create an infographic, you must already be having in your mind the thing that you want to share with the audience. It is the style through which you are sharing the topic that matters. Telling a story can probably be the most effective way to reach out to the audience and attract their attention within a short time. However, the story needs to be built around your objective. Moreover, you should refrain from including anything, which does not help you attain this target. It is also essential to include a few words, which is going to introduce the viewers to the infographic. Moreover, it will also help you to stick to your plans while conveying a certain message.
Include Data from Authentic Sources
In fact, if you want to trace back to the origin of infographics, you will find that these were planned as the tools for visualization of data. Hence, even to this day, an infographic is incomplete without data. Whenever you are making an infographic, you need to provide figures and charts in them. Always include reliable sources for the data to convince the viewers about the information, which you are providing. Gather your necessary data from the best websites to ensure that they are authentic. You can check out some of the government websites, which will give you perfect information on a number of topics. Make sure that all the data, which you are including in your infographic, are supporting your objective. The more data you provide in the infographic, along with the sources, the more convincing your creation will be to the viewers.
To Start With, Keep It Simple
When you are planning to create an infographic for your business, you should always be looking to make it attractive. If you feel tempted to use colors and shades, do not feel guilty. It is quite natural. However, you will need to restrain yourself from doing this, if you want to create an outstanding infographic. Remember that the basic planning and designing of a good infographic is always done in simple colors. Start with the basic shades and then move on to a few others. However, it is always better not to make the infographic too vibrant, until and unless your business deals in something, which demands colorful presentations.
Use Multiple Software
These days, you can find several programs, which can help you create impressive infographics. Most of these are primarily designing software. However, many of them do not have the features to allow the creation of charts, which are necessary for the infographic. Hence, it is better to use multiple programs for this purpose. You can create the charts in other programs and integrate them in the infographic. However, always remember that although you can paste a chart in the infographic as an external image, you should ensure that it does not look out of the place.
Go for a Social Media Preview
Always remember that these days, the best way to reach out to the audience online is through different social media platforms. If you want to increase the number of visitors to your website, sharing your infographic on the social media platforms can be a great idea. However, all social media platforms do not exhibit the infographic in the same way. Are you sure that the infographic will appear as great as it is appearing in your computer on the news feed of the different social media account holders as well? To remain assured, go for a preview of the infographic on the social media website where you are sharing it. This will help you remain assured that others are viewing the infographic just the way you want them to. And once you are satisfied with it, share it on social media.
In the evolving business environment, your audience hardly has time to read the text-based advertisements thoroughly. It is the image-based infographic, which can attract their attention within a short time and, in turn, help you reach out to them with your ideas.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...