Creating a Twitter #Hashtag: 7 Steps

Posted on April 26th 2013

Creating a Twitter #Hashtag: 7 Steps

You’ve heard about Twitter hashtags. Maybe you even use them. But do you understand why, and are you aware how powerful a hashtag can be to your brand, or your client’s branding campaign?

The Hashtag's Purpose

twitter hashtagThe hashtag began as a humble idea: the tweeter adds the # symbol (known as the hash key on your telephone) in front of one word or a word group, no spaces. Doing so allows Twitter to categorize the tweet and group it with others who have tweeted using the same hashtag. Think of the hashtag as a keyword tag and it is easier to understand. People searching based on a specific hashtag receive a list of tweets using that particular tag. The searcher is happy, and so are you, because, in one fell swoop, you have:

  • become visible to a new audience
  • joined the conversation
  • voiced your opinion
  • found a likeminded audience eager to read what you have to say

Easy, right?

But we’re not done. When the right hashtag is added to your tweets, your “retweet” rates rise (other people reposting your original tweets). This opens up your comment to new views and opinions, not to mention new followers, and so the cycle of growth and visibility continues.

What This Means for Marketers

First we must understand that Twitter processes 350 billion+ tweets daily. Talk about a noisy marketplace! For marketers who want results from their tweets, it comes down to carefully choosing the most potent hashtags.

For example, Domino’s Pizza UK reduced the price of its featured flavor by one cent each time someone tweeted with the hashtag #letsdolunch during pre-set times. Only one cent per order -- but enough motivation to generate 85,000 tweets and an accumulation of “crowdsourced savings” large enough to ensure some diners ended up with giant discounts.

Want to try creating your own hashtag? Getting it going isn’t difficult, but does take some finesse.

7 Steps to Creating Your Own Hashtag

  1. Consider the value you intend to create. Crowdsourcing? Buzz gen? Provoking conversation?
  2. Develop a clear intention so people get it. Your hashtag must be relevant to your purpose and your subject. Avoid broad concepts like #marketing. Be more specific and unique.
  3. Make sure your chosen hashtag is not already in use.
  4. Make sure your hashtag hasn’t taken on another meaning that could prove negative or create Twitter hijacking. (Remember McDonald’s?)

Twitter Search, Hashtags.org and Tagalus can help with your search.

      5. If your hashtag is truly unique, add it to Tagalus and other hashtag tools.

      6. Get going! Don’t spam people in your anxiety to make sure “it’s working”. Explain what the tag means and encourage others to use it. Always provide value.

      7. Set up an automatic email alert tool so you know when your hashtag is used. (Try Twilert.)

And always remember: you are a real live person talking to other real live people! Apply the Golden Rule in all of your marketing strategies for true long-term success.

(image: hashtag / shutterstock)

Victoria Ipri

Victoria Ipri

CEO, Ipri International

Victoria Ipri is a LinkedIn™ specialist serving small business clients across the globe with a suite of LinkedIn-based services that include webinar and on-site workshops, deep team training, and public speaking. For individuals, Victoria offers profile optimization, Company page building and strategy consultations via phone or on-site. Contact Victoria: www.linkedin.com/in/VictoriaIpri

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Comments

pio dal cin
Posted on May 8th 2013 at 5:52PM

Great article Victoria. Well written and very informative. I am posting it on my humble blog www.codognetreviso.com (I'm giving you all the credit for it of course) I hope you do not mind. If there is a problem let me know, I will remove it immediately. I am not very active on Twitter but  I have been on G+ since the very beginning (July 2011). You can find me there too, or just Google my name (pio dal cin) I'm everywhere:) Ciao #iodalcin

AdmaMaharjan
Posted on September 23rd 2013 at 11:09AM

Great article indeed!! Infformative to make anyone understand how important hashtags are and how should it be created. Hahstags are being used everywhere. So this article is a must read for everyone.

Thanks Victoria.

 

Adma Maharjan, Community Manager @Simplify360

tallis1970
Posted on November 3rd 2013 at 9:18PM

`Thanks for a very informative post. You sure cleared up the # issue for me.

pnplondon
Posted on December 26th 2013 at 12:46PM

I had always wondered about the 'ownership' of #tags myself and you have sort of cleared it up.  Thanks.

Also, does this mean they can, at some point in the near future, be a 'tradable' commodity?!!

Neil

bluesbandit
Posted on February 12th 2014 at 6:34PM

This is a great article on hastags.  It help me to understand hastags since I have just started using

them in retweeting my post on Twitter.  I just learned about hastags, this gives a good meaning

and how to use them and  create them.  Thanks for a very informative article.