May 9 Posted 11 months ago
Not to totally steal your thunder here, Ted, but this is part of what we're going to be talking about in our webinar on Tuesday, May 13, about "who owns the platform, IT or Marketing?"
Key observation here: The next step is to go beyond a company's own transaction and service records, and incorporate external data into the customer Code Halo as well -- social data, 3rd party data from vendors or partners, real world interaction data... anything that helps build a complete picture of the customer.
Who's doing this well? or at all?
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