Do you have a plan for when your customers or prospects tweet your pricing? Do you have a process or workflow that will respond to someone when they crowdsource your pricing? This is the new frontier of virtual guerilla sales warfare - you need to be ready.
Consumers have figured out that they have a very powerful voice with new media tools. They know that they have more power than ever before and that they can cause major headaches for companies with a click of a mouse. It won't be long until B2B customers and prospects realize they have the same type of power over their vendors.
What the heck am I talking about? Let me clarify.
I can see industry wide forums rising up to share competitor pricing. I can see this forum having features like enabling members to submit their pricing from vendors so others can vote if it seems to market.
Soon, you won't be able to keep your pricing in the dark. Your customers and prospects will put it in the light for you, for everyone to see and share, good or bad.
Your brand, along with your employees, will be thrown into the conversation and into the deep end of the Web. What you do, say, or give is one tweet away from being shared with the masses. You are one tweet away from a PR mess or a headache you did not anticipate. You are also one tweet away from doing something awesome.
Consumers, customers and prospects have gotten a taste of the new power they hold; power they have not held for over 60 years. They like the feeling of being in power. They like watching companies beckon to their requests and doing what they feel is right.
Can we really blame them?
The B2B marketplace is shifting under a technological and societal movement. The marketplace is more connected and wired. Decision makers and influencers have more resources than ever before to help them make good decisions. Croudsourcing enabled by technology is the next competitive frontier.
Are you prepared for this new type of virtual guerilla sales warfare?
Are you prepared for a new form of competition known as complete transparency?
Do you freak when they tweet?
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