May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Feb 9 Posted 1 year ago
While it's much easier to sign in with Facebook, connecting with Facebook is almost often a matter of trust.
Many apps request permissions to access private data of many different types. Users — quite rightly — are often reluctant to grant those permissions to an app they have no reason to trust. Do they really want the app to be able to post "on their behalf" on social networks?
How do you know what does the app do with your personal data?
Feb 3 Posted 1 year ago
Note that registration through Facebook or Google is also much easier to a casual user.