Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Debunking Myths About Facebook Connect
Posted on February 3rd 2014
It is virtually impossible to complete any online sign-up process these days without supplying and then verifying an email address. This allows companies to authenticate customer information, contact customers if there is an issue with their order, send coupons or promotions for future potential purchases, and establish a certain level of communication with their customers.
However, it does not give the merchant much information about the customer and this is why more and more vendors are using Facebook Connect for their online registration process. With Facebook Connect, companies can access more demographic information about their customers and tailor their communication accordingly. It also allows the company to add additional value through personalized offers or suggestions, and through social content for their community of customers.
This leaves many customers and Facebook users feeling nervous about just how much information they are sharing and who they are sharing it with. Understandably, many people have some trepidation about allowing third-party applications to access their Facebook information but many of these fears can be assuaged with a better understanding of how Facebook Connect works.
Here are a few myths that need debunking:
Myth 1: Facebook Owns My Content, Can Sell it to Third-Party Apps
Anything posted on Facebook or elsewhere online may live in perpetuity in the far reaches of the internet, but Facebook does not own your content. The user agreement grants Facebook non-exclusive, but royalty-free licensing rights to content you post such as photos and videos. The user agreement cannot be modified, but some of the privacy and app settings can be tweaked (Facebook Legal Terms).
By reviewing and adjusting your privacy settings you can control and understand specifically what information Facebook might be sharing with the third-party company that uses Facebook Connect for registration.
Myth 2: Third-Party Apps Can See My Photos, Status Updates, Comments, etc.
When using Facebook Connect as a sign-in method, third-party apps can only view the information a user has made public. This again refers to the privacy settings - if left unchanged then all of this information will be viewable to the third-party provider but this can be adjusted so that information that a user does not want to share with the public or with a third-party through Facebook Connect can remain private.
Automatically, the pieces of information that an app would receive through Facebook Connect are:
- Profile picture
- User ID
- List of friends
This is why an app might be able to show a user that 5 of their friends are already using this app, for example. Apps that want more information must request it, and the user has the option to grant permission or not at that point. For instance, user email addresses are protected, and cannot be shared without explicit permission from the user.
Ultimately, Facebook Connect can improve the user experience tremendously through bespoke content from the merchant. Most people are also much more likely to trust a third-party app if they can see that many of their friends are already using it. This can give the user an opportunity to get a reference from somebody who’s already using the app about their experience.
Rather than fearing potential privacy issues that they don’t quite understand, Facebook users should adjust their privacy settings as they see fit so they can take advantage of the Facebook Connect feature.