Digital Marketing Day: Celebrate with 5 New Digital PR Tactics

CarrieMorgan
Carrie Morgan Digital PR Consultant, Rock The Status Quo

Posted on February 27th 2013

Digital Marketing Day: Celebrate with 5 New Digital PR Tactics

Get out your party hats, today is Digital Marketing Day! How am I going to celebrate? By spending hours on tasks related to digital marketing, of course! Well, that’s actually every day…

So what are a few ways YOU can celebrate this dubious holiday by getting your feet wet with a few new digital strategies or tasks? For many – senior pros and newbies alike – you may have barely dipped your toe in the waters of digital PR. Try one or two of these ideas to get the ball rolling:

  1. Take your first stab at keyword research, then write a trends press release or byline based on something interesting you find. Make sure you put that keyword (or phrase) in the headline AND the first sentence, then repeat it in the body of the release where it makes sense without harming readability.
  2. Launch a podcast “radio” station for your client using simple tools like Audacity and Podbean – I tried this for the first time this week, launching Rock The Status Quo Radio, and had a blast. I can’t wait to see what happens with it. Every blog post and press release can be recorded, plus you can have fun interviewing key employees on topics that fit their expertise.  Be sure to post each recording on iTunedigital marketing strategiess,  YouTube and Pinterest, if that is part of your client strategy.
  3. Participate in your first Twitter chat. Tweetchat.com makes it easy, so you don’t have to remember adding the chat hashtag, and #PRStudChat is a great one to start with. For more, head over to this article: http://higher-and-higher.com/2010/12/07/13-twitter-chats-for-pr-pros/.
  4. Create your first Twitter list. Pick one client, and build a private Twitter list that follows your top reporters for that client. Remember to keep the list private; you don’t have to be followed by the reporter to add them to a list. Spend a few minutes every day reviewing the feed from your list, in hopes of seeing a pitch opportunity or source request.
  5. Think outside the byline, and write your first “How to” article for a client.  If your client is in the pet industry, for example, Google “Top Pet Blogs” to see where there are opportunities for a guest post. Find a home for that article, write it to fit their audience/tone, then get it placed.

Hope you find these ideas helpful, or they inspire thoughts that are even MORE creative. As you expand your skills, always focus on how to integrate the newest inbound marketing tactics into your public relations – SEO, social media, content marketing – they are all critical to learn and incorporate daily.

Again – Happy Digital Marketing Day! <clink> Have fun with it.

CarrieMorgan

Carrie Morgan

Digital PR Consultant, Rock The Status Quo

Like this post? There's more GREAT stuff on Carrie's blog! Head over to http://rockthestatusquo.com and take a look.

Carrie Morgan (@morgancarrie) specializes in digital PR - combining traditional public relations with content marketing, social media and SEO. Morgan is a contributing author for some of the largest publications in the industry, including Convince & Convert, Social Media Today, MarketingProfs and PR Daily. She is moderator of #PRprochat on first Thursdays (3pm EST) and a co-moderator of the 750+ member closed Facebook Group for Arizona-based PR professionals, @PhoenixPRPros.

She is currently working on her first book.

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Comments

k.singh
Posted on February 27th 2013 at 5:05PM

Creating presentations for document sharing websites and leveraging content curation services such as Paper.li and Scoop.it are also very effective digital PR tactics that you can use. Like podcasts, a lot of your existing content can be used for presentations too.

 

CarrieMorgan
Posted on February 27th 2013 at 5:30PM

Good point, Kay! Turning content into presentations is wonderful. Slideshare, in particular, seems to get a ton of traction. There are many great ways to re-purpose content - it's important to stay away from duplicate content, though, since that can come back to bite you from an SEO perspective...

I confess that I'm not a big supporter of Paper.li and similar products. I did some interviews last month when I was preparing to write about them and learned that, not surprisingly, many use them for their own curation needs but it hasn't brought them business or credibility. There's no ROI.

Connecting content curation to ROI and revenue has always been the difficult part. True content curation should be very strategic and include a value-add where possible, not just passing along hugh volumes of information. It needs a warm body curator that is reading the content and curating only what is well done, and that fits their niche or strategy. Not to belittle anyone that sees a ROTI (return-on-time-invested) with them, but in my opinion, Twitter-based "newspapers" that collect by keyword or automatically from specific Twitter handles have no real value - especially since research has proven that most don't even read the posts they are curating. It is an automated feed that just adds to the noise volume without adding value.

Are you finding Paper.lie or Scoop.it valuable? I'd love your perspective, or hearing about any successes that have come about from them.