Is This Digital Marketing or Delusional Marketing?

MinterDial
Minter Dial President, The Myndset Company

Posted on July 24th 2014

Is This Digital Marketing or Delusional Marketing?

Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many that continue to bark up the wrong tree, investing in delusional marketing rather than effective digital marketing.

 

Ten signs you are doing delusional marketing instead of bona fide digital marketing (not in any specific order):

  1. Your business card has your fax number and no mobile number (forget about a social media profile).
  2. You think that what works today will work tomorrow.
  3. You believe you always know better than your client(s).
  4. The only thing that counts is product performance.
  5. Social media community management should be outsourced.
  6. Your mobile site is still not fully optimized.
  7. Your customer service is not on social media.
  8. No one on the executive committee has a social media presence.
  9. The answer to a diminishing email open rate is to send one more weekly mail. 
  10. You plan to create a viral video.

And the bonus: it’s all about the number of fans and likes.

Do you agree or disagree with any of the above? How often do you see executives and/or digital marketers with any of these signs? Do you have any other examples to add?

The post Is this digital marketing or delusional marketing? appeared first on Branding and digital strategy | The Myndset by Minter Dial.

MinterDial

Minter Dial

President, The Myndset Company

President and founder of The Myndset Company, Minter Dial is a professional speaker & consultant on Branding and Digital Strategy, working for several blue chip companies, including Orange, Kering and Redcats (ex PPR), Samsung, Remy Cointreau, L'Oreal and Tencent.

Previously, Minter led a 16-year international career with the L'Oréal Group – including 9 different assignments in France, England, USA and Canada. In his last post with L'Oréal, Minter was a member of the worldwide Executive Committee of the Professional Products Division, responsible globally for business development, e-business (Internet, intranet, CRM), education & communication.

He is based out of Paris, France, and is able to deliver speeches in English, French and Spanish. He can be contacted at minter@themyndset.com.  You can find Minter on Google+

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