Tonite I was watching the finale of a show called The Sing Off because Sara Barielles was making a guest appearance & singing a favorite song of mine.
The show consists of a well known person singing with an acapela group. This was the final show of the season. Sara did a great job with her popular 'King of Anything'. The audience clapped on her appearance and after she was finished.
The next group sang with Nichole Scherzinger. Mid way through her song, she invited the audience to participate and sing with them. She had the judges standing and visibly engaged. The audience was helping to create the song.
There was a definite difference between the two performances. Sara performed for the audience and Nichole engaged them. If you were to attend a live event, what would you prefer?
Now think about your marketing methodologies.
Are you simply performing for your audience? Or are you engaging them?
- What will be more productive?
- Will you win their confidence?
- Will they want to do business with you?
- Will they vote with their pocketbooks?
If your marketing is pushing a message at consumers, ask yourself some questions:
- What will hold their attention?
- Are your headlines/titles for your email/blog posts engaging?
- Is your content informative and does it provide value?
- How can you revise it so that it's less promotional?
- Do you offer ways for your readership to engage beyond clicking on a link?
- Do you ask for their feedback? Do you provide places for them to review and comment on your products?
What tips do you have for making marketing effort worth a standing ovation?