Double Your Website Traffic by Blogging

Hannah Forbes-George
Hannah Forbes-George Director, Capture Communications

Posted on May 9th 2014

Double Your Website Traffic by Blogging

blogging and increasing traffic to your websiteOne huge question: Why should I start a blog? There are so many reasons to start a blog that it’s hard to know where to begin.

I can’t cover all of the reasons in one article so I’m starting with one really important one: Blogging will dramatically increase your website traffic. Not only this, but it ensures that you’re driving the right traffic. And this is the clincher. Who cares how much traffic you’re driving if it’s the wrong traffic? Surely you’d rather have 1,000 very relevant hits a month than 10,000 less relevant? I thought so. And this is where blogging (among other content marketing techniques) will pay-off.

 Why starting a blog is critical for small businesses:

The most powerful marketing strategy you can employ as a small business or solopreneur is to start a blog. “Of course you would say that, you’re a blogger who sells blogging services!” I hear you groan. Yes I do, but I am also a solopreneur with a young business and plenty of expertise to share (for free), and I’m also competing with my own ‘big guys’, so blogging has been (and will continue to be) a big part of my journey so far.

Perhaps this will help to convince you:

44% of my entire website traffic comes via social media channels,

and what is it I promote on social media? My blog posts. As a start-up business this has been vital while I establish organic SEO growth as well.

Don’t be scared to start a blog:

By starting a blog, you’re putting yourself out their publicly. This can be a scary thought – opening yourself up to criticism and opinion. Someone might not like what you have to say, they might not like you. Who cares? Yes, you might get the odd comment which gives you a virtual punch in the tummy and dents your confidence. But this will only make you a better blogger in the long-run.

You’re brave – you run your own business for goodness sake – what’s more daunting than that? Take the plunge and wow the world with your expertise and professional opinion. You have value to add, so start shouting about it.

How blogging can double your web traffic:

There are two ways that blogging can have a great impact on your web traffic.

1. Blog promotion over social media

If you promote your blog properly over social networks, you will drive more traffic to your website. How much traffic purely depends on how often you blog and how prolifically you share it over social media. The more blog posts you produce, the more compelling content you have to share over social networks = more traffic.

Sounds great right? But remember, in order for your blog to resonate with your target audience you have make sure that you’re posting the content your target audience will find intriguing and helpful. So do your research on your audience’s needs before you start. This is really, really important. What’s the point of writing content no-one is interested in? Take a look at this blog post to find out the basics of writing to engage.

If you manage to achieve this, not only will you drive more traffic to your site, you will be driving the right traffic to your site; people with a genuine interest in your business or product. 

2. Organic traffic through search engine optimisation

I’m not going to sit here and pretend that I’m an expert in SEO, because I’m not. But I know a fair amount. One thing I know for sure is that publishing quality and relevant content on your website should be a primary consideration.

By providing the content your audience is searching for, you will start to become visible in search rankings, driving more traffic to your website. Again, the great thing about this is that this traffic is the right traffic. You’re providing a solution to a question or problem someone has, making them a warm prospect that you can then convert into a customer.

Of course, there is work to be done on each blog post you write and publish in order to make sure it works as hard as possible for you in terms of SEO. I’m not going to touch on the nitty gritty of how to do this right now, but here is a great blog post by Jeff Bullas which goes into loads of detail. 

Has your web traffic increased as a result of blogging? Please leave comments below. 

Hannah Forbes-George

Hannah Forbes-George

Director, Capture Communications

Hannah, is a social media specialist who works with businesses to help them establish and develop their digital presence using proven social media strategies. She works with organisations to build on their knowledge of social media to enable them to become socially independent. 

Hannah has eight years marketing and digital communications experience working across the private and non-profit sectors, including working for one of the top digital B2B agencies in theUK, and is now Director of www.capturecommunications.co.uk. 

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Comments

Steve Baldwin
Posted on May 9th 2014 at 1:49PM
Excellent article. Having an active blog definitely drives traffic, a percentage of which converts. I can't imagine an effective web marketing effort without one. This article should be widely read by social media specialists. Why? Because some of them seem to believe that having a social presence on Twitter, FB, etc. substitutes for a blog presence. We did a recent study of the Forbes Top 50 Social Influencers and it was eye-opening. While 84 percent of these influencers had blogs, only 34 percent of them had fresh content (defined as content less than one week old) on their blogs. This is a big no no -- your blog MUST keep pace with your social efforts or you'll be disappointing non-socially derived visitors.
Hannah Forbes-George
Posted on May 9th 2014 at 7:51PM

Hi Stephen, your completely right. A blog gives you a platform from which to present your value adding content and social media channels are a mere driver to it. Yes, social media can have value in other ways, but in terms off true value-adding content over social media, a blog is a must. And keeping it fresh and up-to-date is an absolute must, as you say. One other thing I'd add to this is that you must be consistent with blogging. Don't blog six times one week and then once the week after; your audience expects consistency. Thanks for your comment!