Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
I started to work with an interesting new client named Count Dracula. He wanted to start a new company focused on anti-aging solutions. (He thought Los Angeles would be the perfect place to start.) He needed some social selling help, so together we put together a great LinkedIn profile and I’d like to share a few highlights with you.
The headshot is good quality and Dracula exudes professionalism and confidence in his demeanor and stylish suit. He doesn’t waste th prime real estate of his Headline listing his corporate title, (Founder, CEO). Instead he creates a buyer-focused headline that includes searchable keywords. We created a custom public profile URL that he can easily share on his email signature, Twitter account, business card and other social networks. If you need to know how to create your LinkedIn profile custom url, click here.
We listed Dracula’s contact information first in his Summary, so there’s no worry people will miss his contact details. His Summary is buyer-focused. It explains what problem he solves, whose problem he solves and how.
Dracula has taken full advantage of his profile by procuring almost 10 recommendations for his current business. He’s also provided 3 projects related to his business and 2 SlideShare presentations on topics that demonstrate his expertise and insights into his industry’s and clients problems.