Dracula's LinkedIn Profile

Celina Guerrero Social Selling Trainer @socialtosales, Social to Sales

Posted on October 31st 2013

Dracula's LinkedIn Profile

I started to work with an interesting new client named Count Dracula. He wanted to start a new company focused on anti-aging solutions. (He thought Los Angeles would be the perfect place to start.) He needed some social selling help, so together we put together a great LinkedIn profile and I’d like to share a few highlights with you. 

Photo, Headline and Custom URL

The headshot is good quality and Dracula exudes professionalism and confidence in his demeanor and stylish suit. He doesn’t waste th prime real estate of his Headline listing his corporate title, (Founder, CEO). Instead he creates a buyer-focused headline that includes searchable keywords. We created a custom public profile URL that he can easily share on his email signature, Twitter account, business card and other social networks. If you need to know how to create your LinkedIn profile custom url, click here.

Dracula's LinkedIn Profile

LinkedIn Summary

We listed Dracula’s contact information first in his Summary, so there’s no worry people will miss his contact details.  His Summary is buyer-focused. It explains what problem he solves, whose problem he solves and how.

Dracula's LinkedIn Summary


Dracula has taken full advantage of his profile by procuring almost 10 recommendations for his current business. He’s also provided 3 projects related to his business and 2 SlideShare presentations on topics that demonstrate his expertise and insights into his industry’s and clients problems.

Dracula's LinkedIn Experience



Celina Guerrero

Social Selling Trainer @socialtosales, Social to Sales

Celina helps professionals in the consulting, finance, legal and tech industries transform their expertise into revenue, through personal branding, social selling and influence. Sign up here to learn more here.

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Posted on October 31st 2013 at 12:56PM

Great Post!  I love the creativity and time factor!  Well done...

Posted on October 31st 2013 at 1:02PM

Thanks Mic! Edu-tainment in training is a good thing. I'm glad you liked it. Thanks for your comment!

Posted on November 2nd 2013 at 6:01AM

That was so creative and a good way to explain. :) Impressed.

Posted on November 6th 2013 at 4:41AM