October 8th, 12pm ET: Breaking Social Out of Its Silo
Learn why integrated social is the only way to go. Join us for a free #SMTlive webinar.

Driving Social Change From Within with Jeremy Burton, CMO of EMC



In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization – as well as give bittersweet opportunities to fail. In Jeremy’s words, “Although brands strive for perfection, it’s sometimes the imperfect moments that showcases their human side on social media.”  Join us by clicking the video below.

How did you enjoy this video? If you have suggestions for a guest you’d like to see interviewed on Substance, please respond in the comments below.

Join The Conversation

Upcoming Webinars


  • September 08, 2015
    Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
  • September 03, 2015
    The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...