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Driving Social Change From Within with Jeremy Burton, CMO of EMC

 

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In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 Billion company. He also shares his distinct views on the rise of social business, and gives examples about how it both helps and hinders quick adoption of social within such a large organization – as well as give bittersweet opportunities to fail. In Jeremy’s words, “Although brands strive for perfection, it’s sometimes the imperfect moments that showcases their human side on social media.”  Join us by clicking the video below.

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