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Ellen at the Oscars: A Million Retweets... and Counting
Posted on March 4th 2014
Apart from having 26.1 million followers on Twitter, Ellen DeGeneres is known for being absolutely hilarious. Maybe it should be the other way around, but we're social media marketers, and all we can think about sometimes is the community size.
When Ellen started hosting the Oscars, it was obvious that there would be many media bits and bites that we'd get to chomp and chew at. If you took the advice on "newsjacking the Oscars" given by Beta21 in January, you'd have been ready to take all of those little media bits and increase the reach of your Twitter account. It's no secret that live-tweeting events, and taking part in active conversation on these events does well for your Twitter account in terms of reach and follower size.
But how do you get to 1 million retweets? Let me just put this out there - it's out of reach for us mere mortals. Primarily because we aren't movie stars.
When Ellen took "the most epic selfie of all time" as most people are reporting it, it went viral in literally minutes. Within an hour of being tweeted (or even less I think) the tweet has amassed a million retweets, and at the time of the writing of this article - is currently at 1.37 million retweets.