Email: Wanted Dead or Alive [INFOGRAPHIC]

DouglasKarr
Douglas Karr CEO, DK New Media

Posted on August 15th 2013

Email: Wanted Dead or Alive [INFOGRAPHIC]

Despite being deemed outdated and “put to bed” by new technology, email is still a vital component of the way individuals and businesses communicate.  Digital natives are indeed using social networking tools like Facebook and Twitter to send messages, but 94% of Americans – age 12 and older – who are active online prefer email as opposed to a 140-character limit.

Consequently, for marketing professionals, there’s an overwhelming consensus that email is still the quickest and most reliable tool for customer acquisition and engagement. With plenty of access to social networks, television and countless other channels to reach their audience, 64% of businesses are planning to increase investments in email marketing in 2013, according to a recent Marketo infographic.

For most marketers, email will continue to trump other communication channels because it is trustworthy, relevant, strategic and allows cross-channel coordination. Not convinced? Take a deeper look into the data here:

Email marketing


© 2013 DK New Media.

DouglasKarr

Douglas Karr

CEO, DK New Media

Author of Corporate Blogging for Dummies, Founder and Chief Blogger of The Marketing Technology Blog, and CEO of DK New Media
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Comments

Email is not dead and is not going anywhere anytime soon. Agree with you that it is still preferred as a communication medium. It is not dying, it is evolving.

Thanks for sharing.