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As Employee Advocacy grows into a new mega-trend for brands, business leaders across industries want to know how it will create value and how to best execute within their brand, while ensuring ROI and compliance. To help today’s marketers navigate the complexity of building, scaling and driving performance through Employee Advocacy programs, Chris Boudreaux and Susan Emerick created the 2014 Employee Advocacy Summit, in collaboration with Social Media Today and Denise Holt, CEO and Founder, Social Intel, Inc.
Whether you're just getting started, well on your way, or not sure how to begin, this half-day conference brings you straight talk from practitioners at leading brands, and pioneering industry leaders in the domain of Employee Advocacy.
The 2014 Employee Advocacy Summit on September 15, 2014 in Atlanta will open this year's Social Shake Up conference, which runs September 16 - 17.
Bring your team and find out what's really involved in a successful Employee Advocacy program. From strategy and planning, legal and compliance, education and training to contending with the plethora of technologies, performance measurement and how to quantify ROI.
An added plus: the conference will begin with a panel of Employee Advocates who have participated in such programs. They'll give you the answers to the most commonly asked question: "What's in it for me?" by sharing their views on the many benefits they've reaped by participating in an Employee Advocacy program on behalf of their company.
Regardless of your organization’s size, you will take away proven approaches to mobilize and empower employees to advocate for your brand. Reserve your spot today!
We spoke with Social Media Today CEO Robin Carey about the Employee Advocacy Summit when we were in Austin for SXSW this year:
Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entrepreneurial path, she lead a number of IBM's transformational social business & digital strategy initiatives which reshaped the way the global brand engaged in the internet era.
Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer, IBM Select & IBM Voices), fueled by social media analytics that helping 400,000+ employees become more targeted and efficient with their social media engagement. She recently co-authored her first book with Chris Boudreaux called: The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media. She serves on the Social Media Today Advisory Board and WOMMA Research & Measurement Council.