- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Employer Branding on your LinkedIn Company Page: A Myriad of Missed Opportunities
Posted on July 1st 2013
Social media is a great means to do Employer Branding. There are not only content platforms such as YouTube, Pinterest, Blogs and others, but also engagement platforms such as Twitter, LinkedIn, Facebook and Google+.
When it comes to B-2-B platforms, LinkedIn stands out with the company profile as a the flagship. However, many companies do not take advantage, to say the least, of its functionality. A myriad of missed opportunities! Let me try and show you the way.
Of course, you need to start by creating a company profile which not only has a your logo as a company profile picture (100 x 60 – Max 2MB) but also the basic data about the company (description, website, size, industry, etc.). Most companies have got this correct and needs no further explanation.
When it comes to Employer Branding, the Cover picture, LinkedIn calls this the “Image” is widely forgotten. This image (646 x 220 pixels – Max. 2MB) can help you send out a clear message about who you are. A missed opportunity to make a strong statement.
Giving future candidates a view of your product portfolio is a key element in your Employer Branding. And can be done the “Products and Services” tab. It is still strange to see that few companies have completed this. Here you can not only add the description of different products and services your company is offering but also include a video or promotion.
We all know that employees are your best ambassadors. However, most do not recommend the products/services of their company on the LinkedIn company profile even though these employees do link their personal profile to the company profile. Probably it is not because they do not want to but they do not know about this. Yet another missed opportunity.
I am amazed to see how few companies use the company profile status update to start conversations with both employees and followers. This is the perfect way to engage future candidates or request referrals to fill job vacancies. Nothing to post? How about the employee testimonials, job openings, best place to work, picture of the last event, company information, etc.
Coming back to your employees being your best ambassadors, it is a good practice to enlist their support to Like, Share or Comment on your company profile status updates. It will broaden the reach of your company messages. It can create a must wanted ripple effect.
Finally, if you want to spend some money, you can of course create a Career page on your company profile. There is a silver subscription coming with a price tag of around €8.000 and a gold subscription over €15.000 giving you as an employer some great Employer Branding functionality including banners, video, information and employee testimonials.
All companies are looking to pick the low hanging fruit and don’t see it most of the time. The LinkedIn Company profile is one of those low hanging fruit ripe to be picked. Why wait? Get started today!