Engagement Science: Making the Most of Your Social Media Strategy (Infographic)

Posted on November 8th 2012

Engagement Science: Making the Most of Your Social Media Strategy (Infographic)

Social engagement is both a science and an art. I analyzed data from over 100 companies of all sizes to determine the best ways to maximize social engagement. The findings are telling; for instance: did you know that posting to three or more channels increases engagement by over 40%? Or that posts on Saturday received more engagement than any other day of the week?

Check out the infographic below for more insight into the science of engagement, and pick up my book Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence for a complete guide to maximizing your social media returns.

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Have you found this to be true in your social media strategy? Weigh in on Twitter

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Mike Lewis

About me? That’s easy… I’m a Father/Husband, Son/Brother, Friend, Coach, Advocate, Sports fan, Author, Executive… In that order. If you are interested in what I do for work I’m an entrepreneur and marketing guy at heart. I speak at around 20 or so conferences a year, authored “Stand Out Social Marketing” (published through McGraw Hill), am active on Twitter (@bostonmike) and blog at StandOutSocialMarketing.com, Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. I work with brands to help implement social media as part of their marketing mix and define marketing, demand generation and communication strategies that incorporate multiple new media channels. Reach out anytime at lewis_mich@yahoo.com (GO SOX!)

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Comments

This is a great and informative infographic. In terms of placement and channels, there's a way to bring multiple channels into one place- via social media aggregator (I personally prefer Postano). This way, you can bring it back to a business website, embed the Postano containing all of your social media channels in a visually engaging format and engaging audiences that either aren't on social or aren't following you on social. This way, you're gaining more mileage from your social media strategy and content.