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Tuesday, June 20th

Enterprise Twitter heats up with


Last week, Yammer grabbed everyone's attention as the Twitter-like tool to use behind the corporate firewall, where employees can enjoy the benefits of the informal and quick-fire interactions between people that characterize Twitter but in relative privacy.

I tried it out and think it's pretty cool, as do quite a few other people (and others still were skeptical).

Now comes, launched today at the Web 2.0 Expo in New York. I've signed up to give it a try.

Here's how describes itself: is a micro-update communications tool for your company. Give your employees the ability to instantly communicate their current status, ask questions, post media, and more.

Twitter revolutionized public communication by creating organic networks for one-to-many updates. brings this revolution to your business with tools and features custom tailored for a work environment.

Some immediate observations:

  • A big appeal for corporate IT — you can deploy internally, ie, run it entirely on your own network, behind your firewall. Very different to Yammer, which only runs outside your firewall on Yammer's servers (in the cloud, to quote the tech phrase du jour).
  • has a sliding scale of account types, ranging from free (the one I've signed up for) for up to 5 users, to $99 a month for 100 users, to a negotiable rate for unlimited users.
  • Depending on which plan you sign up for, you can get service features such as file sharing, SMS notifications (although I didn't check whether this is US only), use from your mobile device, and secure SSL communication.
  • lets you create different types of groups of people — useful in a workgroup environment where you might want to inter-act with different colleagues on different projects. It looks similar to Yammer's member feature but maybe it has deeper functionality.
  • It already comes with a Twitter-compatible API which would give corporate software developers a great opportunity to explore ways of connecting with other applications within the enterprise.
  • You can sign up for with a webmail email address — unlike Yammer, you don't have to have a corporate-domain address.

While I see Yammer appealing to people within organizations of any type but especially small- to medium-size businesses — mainly because of perceived security concerns related to connecting to the public cloud from behind the corporate firewall - I could see having huge appeal to employees in large corporations in particular, especially because of its enterprise deployment capability.

It will be very interesting to see how fares and what large corporates think of it. And the impact on Yammer.

Meanwhile, check out Svetlana Gladkova's initial review which is where I read about it first.

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