Feb 12 Posted 2 years ago
I think you are right to call for people to take control of their digital identities and explore the benefits that can flow from the socialisation of our digital personalities.
However, there is a dark monster that lurks in the woods alongside the sunny glades of publicness - and this monster is the algorithm. Algorithms don't really care about our whole, rounded, digital personality, instead they sieze upon the data from within our digital identities and use it draw highly judgemental conclusions about us - conclusions far more judgemental or damaging than that which may be formed by individuals. You could say that algorithms are guilty of the serial rape of our digital personalities and trample upon all of the basic principles of data protection and privacy.
If we are to create the sort of benefits both you and Jeff Jarvis talk about, we have to first put the safeguards in place that protect the sanctity of our digital spaces. At the moment these safeguards are not there - largely because to do so would dent the business models of some quite powerful vested interests, as well as because insufficient attention and 'publicity' is being given to the serious consequences of sharing inconsequential data.
January 12, 2016An exclusive, live webinar from Social Media Today January 12th at 12pm EST / 9am PST Description coming soon.
December 15, 2015An exclusive, live webinar on December 15th at 12pm ET/9am PT It’s easy to let the holiday season bog your organization down in the influx of...
September 08, 2015Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
September 03, 2015The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...