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Social Media Marketers are always looking to "cut through the clutter" (really overused, I know) in an effort to get their Facebook marketing campaigns noticed. As community managers and social media marketers try to make their promotions, campaigns and contests come across as more professional, more personalized and more branded - they're turning to third-party Facebook Page apps to help them acheive this.
Simply put, a Facebook App is a mini-website that sits on your Facebook page and allows you to give your fans an experience that goes beyond the realm of Facebook - but is still tied back to Facebook's Open Graph allowing the contest or promotion in the app to stay connected to social media and go viral.
Yet, there are a fair amount of community managers and social media marketers who don't quite "get" Facebook Apps or completely understand the concept. Circus Social put together an infographic titled, "Everything You Need to Know About Facebook Apps" that neatly portrays what a Facebook App is, what it helps marketers achieve and how they can put them to good use. It also debunks a fair amount of myths and questions about Facebook Apps that are often asked.
Avtar Ram Singh is a social media strategist who values good content over all else. Having worked with global agencies and brands as well as fledgling start-ups, he helps brands and marketers from various verticals with their advertising and social strategies on a global scale. He's always around on Twitter and you can also find him on Google+.